Mumbai : Revenant XSpark (RNTX), one of India’s leading esports and gaming organisations, has further strengthened its creator ecosystem with Shagufta “Xyaa” Iqbal, Deepak “Sensei” Negi and Suraj “Neyoo” Majumdar signing multi-year partnerships to become Monster athletes.
The three creators join Tanmay “Scout” Singh and Kaashvi Hiranandani, taking the number of Monster athletes from the RNTX creator roster to five. This gives Revenant XSpark the largest pool of creators from a single Indian esports organisation backed by Monster, marking a significant expansion of the brand’s association with RNTX talent.
The partnerships are designed to go significantly beyond conventional digital endorsements. Xyaa, Sensei and Neyoo will integrate Monster into their streams and content while also representing the brand across its wider gaming ecosystem, including Monster events, sponsored esports properties, meet-and-greets and community activations. The creators will also be seen around major competitive gaming properties sponsored by Monster, including the ongoing Battlegrounds Mobile India Showdown (BMSD) 2026.
The multi-year nature of these partnerships reflects a larger evolution taking place within India’s gaming ecosystem. As gaming audiences become an increasingly important consumer community, brands are moving beyond short-term influencer campaigns to embed themselves more deeply within gaming culture. That means being present not only on a creator’s social feed, but across the streams audiences watch, the tournaments they follow, the creators they identify with and the physical experiences where gaming communities come together.
For creators, this is also changing what a brand partnership can look like. Rather than being brought in for individual campaigns, gaming personalities are increasingly becoming long-term representatives of brands within the ecosystem, allowing associations to develop alongside the communities that creators have spent years building.
Rohit N Jagasia,CEO, Revenant Xspark said, “What makes this association particularly meaningful is the depth of the partnership. These aren’t one-off creator campaigns. Xyaa, Sensei and Neyoo are becoming Monster athletes through multi-year associations, joining Scout and Kaashvi. It shows how seriously brands are beginning to look at gaming audiences and the creators who have built genuine communities around them. For us at RNTX, the objective has always been to create opportunities where our talent can build long-term value, both for themselves and for the brands they work with.”
Xyaa, Sensei and Neyoo represent three distinct journeys within Indian gaming. Xyaa is one of the country’s long-standing gaming creators, having been streaming since 2012, and has built a community of more than one million followers across platforms. She has also represented India competitively, finishing fourth at the IESF Female Asian Championship in 2023.
Sensei and Neyoo bring years of experience from the competitive side of Indian gaming, having built their names through the PUBG Mobile and BGMI esports ecosystem before developing their identities as creators. Sensei has been a prominent in-game leader and competitive player across multiple top-level Indian rosters, while Neyoo is a PUBG Mobile India Series champion who has competed internationally and has since transitioned towards content creation. Both have also built strong engagement around watch parties for major esports tournaments, bringing their competitive experience and perspectives into live conversations with gaming audiences. Together, with their long-standing presence in livestreaming and gaming content, the trio gives Monster access to communities spanning competitive esports, esports viewership and conversation, livestreaming and gaming entertainment.
With Scout, Kaashvi, Xyaa, Sensei and Neyoo now part of the Monster athlete roster, the association brings five established gaming personalities from the RNTX ecosystem under a single long-term brand relationship, building on Monster Energy’s existing sponsorship of Revenant XSpark’s BGMI team. Together, the partnerships deepen Monster’s presence across the RNTX ecosystem, spanning both competitive esports and some of India’s most prominent gaming creators and personalities.
For Revenant XSpark, the development also reinforces the evolving role of esports organisations beyond competitive teams. Organisations are increasingly becoming platforms connecting creators, communities and global brands, helping brands participate authentically in gaming while creating sustainable commercial opportunities for talent.
As gaming continues to move further into mainstream entertainment and youth culture, partnerships of this nature demonstrate a deeper change in how brands are approaching the space: not simply advertising to gaming audiences, but becoming part of the ecosystem in which those audiences spend their time.
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