Mumbai : OZiva, India’s leading clean, plant-based wellness brand, announces the launch of its Mother’s Day campaign, #MaaKaKhana. Built on a simple thought, “Sabko khilane wali Maa, khud kya khaati hai?”, the campaign highlights how mothers often prioritise everyone else’s meals while overlooking their own nutrition.
Food has always been a strong expression of care in Indian households, with “Maa ke haath ka khana” carrying deep emotional value. This campaign builds on this idea and shifts the focus to the mother herself. While many women are aware that protein is important, very few connect it to their own daily needs. Available insights show that about majority of mothers know about protein, but only a few understand how it supports their own energy, metabolism, and hormonal balance.
The campaign features Zeenat Aman, Pankaj Bhadouria, Seema Anand, and Priya Malik, who bring the idea to life through relatable, everyday moments.
Campaign link by Zeenat Aman: https://www.instagram.com/reel/DYCPUDqsGuw/
Campaign link by Priya Malik: https://www.instagram.com/reel/DYCRZrtRVuW/
Parvathy Raja, VP – Brand Marketing, OZiva, said, “Every home celebrates what a mother serves, but rarely pauses to consider what she eats herself. At OZiva, we see a clear gap between awareness and action when it comes to women’s nutrition. While awareness around protein is beginning to build, very few mothers prioritise it in their own daily routines. #MaaKaKhana is built on this insight – shifting the focus from what she puts on everyone else’s plate to what goes on hers. By bringing attention to these everyday habits, we hope to drive a more consistent move towards women’s nutrition, because long-term wellness is shaped by what we do daily, not occasionally.”
OZiva’s Protein & Herbs for Women is positioned as a clean, women-first solution. Each serving provides 23 grams of clean protein, along with Ayurvedic herbs such as Shatavari, flax seeds, and curcumin, known to support metabolism, energy, and hormonal balance. The formulation is free from artificial additives, aligning with the brand’s clean nutrition approach.
Through this campaign, OZiva aims to move beyond a single-day celebration and encourage a more consistent shift in behaviour. The message is not about adding complexity to a mother’s routine, but about making small, mindful changes that can have a meaningful impact over time.
