Salubrious Technologies Expands Medical Store-Led Digital Healthcare Network Across Rural India, Targets 10,000 e-Clinics
New Delhi : Online Chikitsa Mitra (OCM), the flagship healthcare platform by Salubrious Technologies, is continuing to expand its network of medical store-led e-Clinics across rural and semi-urban India, bringing qualified doctor consultations closer to communities that often face significant barriers to accessing healthcare.
The platform has enabled more than 1.5 lakh consultations, sign-up over 600 e-Clinic partners, and established its presence across 15 states. As part of its next phase of growth, the company is strengthening its footprint across southern India, including Tamil Nadu, Kerala, and Andhra Pradesh, while also expanding into Northeastern states where healthcare accessibility continues to remain a significant challenge for many communities.
India’s healthcare challenge is often discussed in terms of infrastructure, but for millions of people the reality is much simpler. Accessing a qualified doctor can mean travelling long distances, losing a day’s wages, waiting several hours for a consultation, or postponing care altogether. These challenges become even more significant when specialist care is required.
While much of digital healthcare innovation has focused on app-based models designed for smartphone-first users, Online Chikitsa Mitra has taken a different approach. The company began by working directly in rural communities and observed that for many patients, the first point of contact during a health concern was not a hospital or a healthcare application, but the local medical store.
Rather than asking communities to adopt entirely new behaviours, the company chose to strengthen an existing and trusted healthcare touchpoint.
Through the Online Chikitsa Mitra platform, medical stores operate as assisted e-Clinics and digital health centres where patients can consult qualified doctors through video consultations, maintain health records, receive follow-up support, and continue treatment within their own communities.
“At the core of Online Chikitsa Mitra is the belief that healthcare access in India is not just a technology challenge. It is equally a trust and accessibility challenge. Technology can connect patients and doctors, but adoption happens when healthcare is delivered through systems that people already know and trust. By enabling local medical stores to function as assisted e-Clinics, we are bringing qualified medical consultations closer to patients in a format that feels familiar, practical, and sustainable,” said Smriti Tandon, Co-Founder,
Online Chikitsa Mitra and 120by80, flagship healthcare platforms by Salubrious Technologies.
Unlike conventional telemedicine models that assume patients are comfortable navigating healthcare technology independently, Online Chikitsa Mitra follows an assisted care approach. Local medical store partners support patients throughout the consultation journey, helping bridge challenges related to digital literacy, technology adoption, and healthcare awareness.
The company has also observed encouraging healthcare outcomes across its network. More than 55 percent of patients revisit the platform within six months, reflecting growing trust and continuity of care. More than 56 percent of patients using the platform are women, highlighting the role of community-based healthcare access in helping reduce barriers to care for underserved populations.
A key differentiator of the model is its focus on care beyond the consultation itself. Through a dedicated Patient Relief Team, patients receive support with follow-ups, treatment adherence, recovery tracking, and post-consultation assistance. The objective is not simply to facilitate consultations, but to help patients remain engaged throughout their healthcare journey and achieve better health outcomes.
The platform is further supported by 120by80, Salubrious Technologies’ doctor-first digital platform that enables healthcare professionals to manage consultations, patient records, scheduling, and continuity of care. Together, Online Chikitsa Mitra and 120by80 create a connected ecosystem that supports both patients and healthcare providers.
Looking ahead, Salubrious Technologies plans to continue expanding its e-Clinic network across Southern and Northeastern India while strengthening technology, operations, and patient support systems. The company’s long-term vision is to make quality healthcare more accessible through community-based digital healthcare infrastructure that works within existing local ecosystems rather than replacing them.
