Samil And Ashok Leyland Partner To Strengthen India’s Pre-Owned Commercial Vehicle Ecosystem

Chennai/ New Delhi:  Shriram Automall India Limited (SAMIL), India’s Largest Phygital Marketplace for Pre-owned Vehicles, Equipment, and Other Assets has entered into a strategic partnership with Ashok Leyland, the Indian flagship of the Hinduja Group and the country’s leading commercial vehicle manufacturers, through the signing of a Memorandum of Understanding (MoU). The collaboration aims to create a structured, transparent, and efficient marketplace for certified pre-owned Ashok Leyland commercial vehicles, making quality mobility solutions more accessible to customers across the country.

India’s commercial vehicle industry continues to evolve rapidly, driven by growing logistics demand, infrastructure expansion, and the increasing need for cost-effective fleet solutions. As businesses and transport operators seek dependable pre-owned vehicles without compromising on quality and reliability, this partnership brings together Ashok Leyland’s trusted product legacy and SAMIL’s extensive nationwide auction and remarketing ecosystem to address these evolving customer needs.

Commenting on the partnership, Mr. Sameer Malhotra, Director & CEO, SAMIL, said, “At SAMIL, our vision has always been to build an organised and trusted marketplace for pre-owned vehicles, equipment, and other assets in India. Partnering with Ashok Leyland marks another significant milestone in that journey. Ashok Leyland has earned the trust of millions through its quality, durability, and innovation, and we are proud to collaborate with such an iconic brand. Together, we aim to create greater value for customers by providing a transparent, efficient, and reliable platform that simplifies the buying and selling of pre-owned commercial vehicles across the country.”

Mr. Viplav Shah, Head -LCV, Ashok Leyland said, “We are delighted to partner with Shriram Automall to strengthen our presence in the pre-owned commercial vehicle market. As we continue our journey towards becoming a comprehensive mobility solutions provider, this collaboration marks an important step in expanding our footprint across the entire commercial vehicle lifecycle. By combining Ashok Leyland’s deep expertise in the commercial vehicle industry with Shriram Automall’s strong network and customer base in the used vehicle segment, we aim to create greater value and a seamless ownership experience for customers.”

Through this association, Ashok Leyland customers and channel partners will gain access to SAMIL’s robust phygital marketplace, enabling seamless disposal and acquisition of pre-owned commercial vehicles. The partnership will offer greater transparency, wider market reach, competitive price discovery, and a trusted buying and selling experience for fleet owners, transporters, dealers, and individual buyers alike.

The partnership reinforces the shared commitment of both organisations towards promoting an organised pre-owned commercial vehicle market that benefits customers, dealers, financiers, and the overall transport ecosystem. By leveraging technology, nationwide reach, and industry expertise, SAMIL and Ashok Leyland will work together to enhance trust, improve asset lifecycle management, and create greater opportunities within India’s rapidly expanding commercial vehicle sector.

About Shriram Automall India Limited (SAMIL)

Shriram Automall India Limited (SAMIL), an ISO 9001:2015 & Great Place To Work® certified company, is India’s largest phygital marketplace for pre-owned vehicles, equipment, and other assets. Founded in 2011, SAMIL pioneered India’s first professionally managed auction platform for pre-owned cars, commercial vehicles, construction equipment, farm equipment, two-wheelers, three-wheelers, and more.

Backed by CarTrade Tech Limited and Shriram Finance Limited, SAMIL operates through a robust pan-India network of over 135 Automalls and a team of 1,600+ professionals. The company conducts thousands of auctions every month through Physical Automalls, Phygital platforms via the MySAMIL App, and digital channels including cartradeexchange.com and bids.samil.in. Through gold.samil.in, SAMIL also facilitates secure and transparent gold auctions for banks and financial institutions.

Beyond auctions, SAMIL offers end-to-end services across the pre-owned asset lifecycle. Adroit Auto delivers inspection, valuation, and claim settlement services; ThePriceX provides data-driven pricing intelligence; and Augeo enables auctions of properties, plant & machinery, commodities, scrap, salvage, and surplus assets.

To date, SAMIL has served over 28,50,000 customers and a wide spectrum of sellers, including Banks, NBFCs, Insurance Companies, OEMs, Dealers, Leasing and Rental Companies, Aggregators, Brokers, Transporters, Contractors, and End Users.