Seoul Dak Enters a New Chapter with Its First-Ever Mall Outlet at Phoenix Marketcity, Mumbai
Bringing the vibrant spirit of modern Seoul to one of Mumbai’s most dynamic lifestyle destinations, Seoul Dak has unveiled its newest outlet at Phoenix Marketcity, Kurla, marking the brand’s first-ever foray into a mall format.
Known for introducing authentic Korean flavours to Indian diners, Seoul Dak has built a loyal following through its high-street locations. The new outlet represents an exciting milestone for the brand, designed to make Korean cuisine more accessible to Mumbai’s ever-growing community of K-culture enthusiasts, food lovers, families, and young professionals.
Inspired by the youthful energy of contemporary Seoul, the new outlet blends neon-inspired aesthetics, playful visual elements, and a vibrant ambience that effortlessly caters to everything from quick shopping breaks to leisurely meals and social gatherings. As the popularity of Korean entertainment, beauty, and fashion continues to grow in India, so has the appetite for authentic Korean cuisine. Embracing this evolving curiosity, Seoul Dak remains committed to delivering uncompromised Korean flavours rooted in traditional recipes and ingredients, while creating an immersive cultural experience that brings the spirit of contemporary Seoul closer to Indian diners.
For first-time diners, Seoul Dak’s signature Korean Fried Chicken remains the star attraction, with flavours such as Volcano, Hot & Spicy, Ganjang, and K-BBQ offering something for every palate. Guests can also indulge in Korean favourites including Ramen, Tteokbokki, and Korean Corn Dogs, complemented by refreshing K-Pop Coolers and indulgent Bingsus.
To celebrate the launch, Seoul Dak will host a grand opening event on 10th July, featuring interactive games, live entertainment, a themed photobooth, and festivities inspired by the vibrant culture of Seoul, promising guests an experience that extends beyond food.
“Opening at Phoenix Marketcity marks an exciting new chapter for Seoul Dak. As Korean culture continues to resonate with Indian audiences, we wanted to create a destination that not only serves authentic Korean food but also offers a glimpse into the creativity, vibrancy, and warmth of contemporary Seoul. This outlet reflects our vision of bringing people together through food and culture,” says Sean Lee, Founder of Seoul Dak.
Designed with shareability and inclusivity in mind, the menu caters to a wide spectrum of guests from families and first-time Korean food explorers to loyal fans of Korean cuisine. Beyond its food, Seoul Dak aims to create a cultural touchpoint through design, music, and storytelling, offering visitors an immersive taste of modern Korean lifestyle and hospitality.
With its first mall outlet now open, Seoul Dak is gearing up for its next phase of growth. Guests can look forward to exciting menu innovations, culturally relevant collaborations, and new experiences that continue to celebrate the flavours and spirit of Korea across India.
