Bengaluru: Shiprocket, India’s leading eCommerce enablement platform, has announced the launch of RevProtect, India’s first revenue assurance solution that guarantees predictable income for sellers facing the uncertainties of shipping delays and return-to-origin (RTO) orders. With RevProtect, sellers can access automatic protection to recover up to 50% of their order value. With this, Shiprocket aims to empower MSMEs through robust, hassle-free coverage that minimises risks and secures their business growth.
As India’s e-commerce sector continues to grow, complexities around logistics, fulfilment, and last-mile delivery are also intensifying. One of the most pressing challenges is Return to Origin (RTO), which significantly impacts the profitability, operational efficiency, and, in some cases, the long-term sustainability of MSMEs. The average RTO in India over the past six months has hovered around 16 % (source: Shiprocket trends), and is increasing in Tier 2 and 3 cities.
RevProtect directly addresses this business-critical pain point by offering a revenue guarantee, ensuring that sellers are shielded from unpredictable losses and can count on stable, forecastable earnings, even when orders are returned due to shipment delays.
Small and mid-sized sellers, which form the backbone of India’s digital retail economy, often operate on razor-thin margins. Even a minor spike in RTOs or shipping delays can severely impact profitability. With the launch of RevProtect, Shiprocket strengthens its commitment to supporting MSMEs by minimising business risks, stabilising revenues, and enabling them to deliver exceptional customer experiences with greater confidence.
