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SOKU Cosmetics launches in India, introducing a new era of inclusive beauty products

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Mumbai: SOKU Cosmetics, a skincare and makeup brand, has officially launched in India, ushering in a new era of inclusivity, diversity, and empowerment. Founded on the belief that good skincare should be easy, affordable, and effective, SOKU offers multi-purpose products that seamlessly blend natural ingredients with science-backed innovation. The cruelty-free brand aims to empower everyone to achieve healthy, radiant skin without the hassle, offering a diverse product range that includes items such as eyeliners, lipsticks, compact powders, face washes, face moisturizers, and sunscreens.

The global cruelty-free market has experienced significant growth over the past decade and is projected to reach USD 14.23 Billion by 2030, registering a healthy CAGR of 4.56%. The scientifically backed formulations of SOKU’s products reflect the promise of makeup with skincare and are vegan and cruelty-free. None of the brand’s products use parabens, sulphates, silicones, phthalates, mineral oil or gluten which make them safe for long-term use.

Expounding on the brand’s goals, Jagathi Reddy, Director at SOKU Cosmetics stated, “SOKU Cosmetics aims to shatter traditional skincare complexities, offering straightforward solutions and beautiful packaging that inspire confidence and self-expression. Our products are accessible, aspirational, and designed to make you feel proud of your skincare and makeup journey.”

Orooj Fareena, Brand Head at SOKU Cosmetics, noted, “We recognize the need of the hour in today’s world of skincare and cosmetics, which is why our brand’s beauty solutions are FDA-approved, toxin-free, and align with our commitment to sustainability.” Orooj further added, “With our affordable yet premium skincare and makeup products, we hope to provide a luxury skincare experience to all members of the beauty community without having to burn a hole in their pockets.”

SOKU Cosmetics is set to revolutionize the evolving beauty industry with its avant-garde line of products. SOKU is not just a brand; it is a beacon of hope, embodying possibilities, dreams, and empowerment. SOKU is turning dreams into reality – the dream of self-ownership, the dream of self-empowerment, the dream of conquering the world by bringing together incredible ingredients to create power-packed products that actually work.

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