Stone Sapphire India Appoints Bhavesh Shah as CEO – Skoodle (Toys & Stationery Division), Strengthening Leadership for Next Phase of Growth
Mumbai : Stone Sapphire India Pvt. Ltd. (SSIPL), one of India’s fastest-growing consumer products companies, today announced the appointment of Mr. Bhavesh Shah as the Chief Executive Officer – Skoodle (Toys & Stationery Division). The appointment marks a significant milestone in SSIPL’s strategic growth journey as the company continues to strengthen its leadership team, deepen category expertise, and accelerate the expansion of its consumer brands across domestic and international markets.
Bhavesh Shah brings over 22 years of extensive experience in the retail and consumer products industry, with expertise spanning brand building, product development, sourcing, merchandising, licensing, and business strategy. Over the course of his career, he has played a pivotal role in building private labels, launching new product categories, forging strategic partnerships, and driving sustainable business growth across leading retail organisations in India.
Commenting on the appointment, Mr. Bhavesh Shah, Chief Executive Officer – Skoodle (Toys & Stationery Division), Stone Sapphire India Pvt. Ltd., stated, “The Indian consumer is evolving faster than ever before, creating exciting opportunities for brands that combine innovation with strong execution. At Skoodle, our focus will be on building products and brands that inspire learning, creativity, and play while staying relevant to changing consumer preferences. Backed by SSIPL’s robust distribution network and entrepreneurial culture, I look forward to strengthening our market presence, expanding into new opportunities, and building brands that create long-term value for consumers and partners alike.”
Commenting on the appointment, Mr. Shobhit Singh, MD & CEO at Stone Sapphire India Pvt. Ltd., opined, “As Stone Sapphire enters its next phase of growth, our focus is on building a future-ready organisation led by experienced professionals who bring deep category expertise and a strong understanding of the consumer. Bhavesh’s appointment reflects that commitment. His proven track record in building brands and scaling businesses makes him the right leader to drive Skoodle’s next phase of growth. We are investing not just in brands, but in leadership that can create sustainable businesses, strengthen our market position, and help realise our long-term vision of building globally respected consumer brands from India.”
In his new role, Bhavesh Shah will spearhead the strategic direction and growth of SSIPL’s Toys & Stationery business, with a focus on driving innovation, strengthening the Skoodle brand, expanding product categories, developing licensing partnerships, and enhancing the company’s market presence across channels.
His appointment reinforces SSIPL’s continued investment in building a strong leadership team capable of driving long-term, sustainable growth while strengthening the company’s capabilities in consumer insights, product excellence, and operational efficiency.
Over the years, Stone Sapphire India Pvt. Ltd. has transformed from a distribution-led organisation into a diversified consumer products company with a robust portfolio of owned and partner brands across stationery, toys, homeware, sports, and lifestyle categories. Supported by a strong omnichannel presence spanning general trade, modern retail, e-commerce, and international markets, the company remains committed to investing in innovation, talent, and leadership as it advances its vision of building globally respected consumer brands from India.
