SuperLiving Raises $7 Million Led by Lightspeed to Build India’s AI-Powered Wellness & Preventive Health Platform
SuperLiving, an AI-powered wellness & preventive health platform focused on Bharat, today announced a $7 million Series A funding round led by Lightspeed, with participation from existing investors, Kae Capital and All-in Capital. The fresh capital will be used to strengthen SuperLiving’s AI capabilities, expand its vernacular content ecosystem, accelerate product development and scale user acquisition across Tier 2 and Tier 3 India. The company also plans to broaden its offering beyond wellness content and coaching into adjacent lifestyle and preventive health categories, including diagnostics, health commerce and other personalized care experiences.
The round comes at a time when India faces an escalating lifestyle health crisis. Millions of Indians struggle daily with fatigue, obesity, poor sleep, stress, digestive disorders, hormonal imbalances and declining fitness levels. The reason most Indians never fix their lifestyle health is not a lack of information. It is that the people who could guide them do not scale. A good nutritionist costs more in a month than most families can spare, can see a few dozen clients everyday, works mostly in Tier-1/metros, and is inaccessible in most of the Tier 2+ towns. So the guidance that keeps the affluent healthy never reaches the roughly 500 million Indians who sit between healthy and sick, where diabetes, blood pressure, thyroid trouble and early heart disease are now arriving a decade ahead of schedule.
SuperLiving’s Bet
Founded by Manavdeep Singh Grover and Gurjot Kaur, former leaders from Meesho and Pocket FM, the company is building what it describes as an AI-powered platform for wellness & preventive health – one that combines personalized wellness journeys, educational content and a 24×7 AI companion designed specifically for Indian users.
At the core of SuperLiving is a proprietary memory layer that captures and learns from user interactions over time, allowing the system to understand individual goals, challenges, habits and progress with increasing depth and context. This enables SuperLiving’s AI companion to deliver recommendations that evolve alongside each user rather than resetting with every interaction.
The platform combines expertise that would traditionally be spread across multiple specialists, including nutrition, fitness, skin and lifestyle coaching, creating a more holistic support system for users. Available around the clock and across languages, the companion can engage users at critical decision-making moments throughout the day, making personalized guidance significantly more accessible than conventional coaching models.
The company has also observed that users often share challenges and behaviours with the AI companion that they may hesitate to discuss elsewhere, creating richer behavioural insights and enabling more personalized interventions. SuperLiving believes this combination of continuous engagement, contextual memory and behavioural understanding has the potential to redefine how preventive lifestyle and wellness support is delivered at scale.
“For decades, personalized wellness has been accessible only to those who could afford experts, coaches and consultants. AI changes that equation completely. What we’ve learned from serving more than 1.5 million users is that the demand for trusted, personalized guidance extends far beyond India’s metros. People don’t need more information-they need support that adapts to their lives and helps them stay consistent. We believe this is one of the largest consumer opportunities emerging at the intersection of AI, wellness and preventive care. With this funding, we’re accelerating our vision of building an intelligent companion and a content engine that can support millions of Indians every day and become the foundation for a new generation of preventive health services.”
– Manavdeep Singh Grover, Co-founder and CEO of SuperLiving
Strong Adoption Beyond India’s Metros
Less than a year after launch, SuperLiving has crossed 1.5 million installs and more than 100,000 paying users, 73% of them from Tier 2 and Tier 3 cities such as Meerut, Gangtok, Agra, Nashik, Bhiwadi, Varanasi, Hisar, Jalandhar, Indore, Jaipur and Visakhapatnam. The relationship is unusually deep for a health app: users spend significant time on the app, closer to a messaging app than a tracker. 82% report visible change across goals such as fat loss, energy, stamina, skin and strength, and every conversation feeds a behavioural layer that now reads more than 115 lifestyle signals per user, so the guidance sharpens the longer someone stays.
“Most wellness platforms are built for the top of the pyramid. SuperLiving is building for the rest of India – affordable, vernacular, culturally grounded, and actually sticky. The early traction from Tier 2 and Tier 3 users tells you everything about where the real demand is. We’re excited to lead this round and partner with Manavdeep and Gurjot on what we think is a defining consumer health platform for Bharat” – Harsha Kumar, Partner, Lightspeed India
“We backed SuperLiving early because we believed in Manavdeep and Gurjot’s conviction that preventive health for Bharat needed to be built differently, not a transplant of Western wellness apps but something rooted in how Indians actually live, eat and think about their bodies. The traction since launch has validated that thesis faster than we expected. Over 100,000 paying users, 73% from Tier 2 and Tier 3 cities, at a monthly price point under INR 250, is a strong signal that this is solving a real access gap. We are excited to double down as SuperLiving scales this into a platform that could genuinely shift how hundreds of millions of Indians approach their health.” – Sunitha Viswanathan, Partner, Kae Capital
Looking ahead, SuperLiving aims to evolve beyond a wellness platform into a personalized preventive health infrastructure layer for everyday living. The company’s long-term vision is to become a trusted companion that helps users make better decisions across nutrition, movement, sleep, stress management and recovery, long before medical intervention becomes necessary.
As personalization capabilities deepen and user insights compound, SuperLiving plans to expand into predictive health intelligence and broader preventive care experiences, creating a more proactive and continuous approach to wellbeing for millions of Indians.
