New Delhi: Supreem Pharmaceuticals Mysore Pvt. Ltd. today announced the launch of Supreem Super Foods, a healthy superfoods brand introduced in Delhi NCR Region. The brand unveiled 30 products under the brand names of Normalife and Normahealth verticals in the presence of Ms. Shobha Head – Marketing & Product, Supreem Super Foods.
The brand launched in Bengaluru in November 2021 along with National Modern Trade Outlets and E-Commerce, they have witnessed tremendous growth since then. They are present across General Retail in Bangalore and all most FMCG Modern Trade outlets across the country.
Speaking at the launch in Delhi, Ms. Shobha Head – Marketing & Product, Supreem Super Foods said, ‘Supreem Pharma is entering the superfoods market with the goal of enhancing healthy living by addressing the gap in dietary intake. The company has done extensive research into food science and has created solutions to assist close the gap. We have also made an investment in a Delhi warehouse that will serve the entire North Indian market.
We hope to be present across 10,000 plus stores in the Delhi NCR region by the end of this financial year in the select General Trade, all FMCG Modern Trade & all Pharma Modern Trade outlets. We have a magnanimous plan to reach 500,000/- households in Delhi NCR through our product sampling activities before the end of the current financial year. she adds.”
We have planned for SIS, EBO, and Supreem Superfood Neighborhood stores in the Delhi NCR region which will also be an integral channel for our brand. We will cater to the FMCG segment and the Pharma Segment with our two verticals of products (Normalife & Normahealth). We are looking around 1300 plus stores within these 3 channels in the Delhi NCR region.
Supreem Pharmaceuticals Mysore Pvt. Ltd. in the B2B business achieved a turnover of Rs. 68 Crores last financial year. The CAGR has been over 20% Turnover and profitability over the last 5 years. This financial year with the launch of the consumer products division Supreem Super Foods, the company hopes to achieve a combined turnover of around Rs. 90-100 Crores. Supreem Pharmaceuticals is investing over Rs. 25 Crores over the next 5 years to build the Consumer business to achieve a CAGR of over 30% in the next 5 years to reach a combined turnover of Rs. 250+ Crores with both the divisions giving an approximately equal share to the business and consumer business.
There can be no substitute for superfoods. Supreem Super Foods is on a mission to raise the bar for healthy living by combining innovation, experience, and vision. It has developed and are further researching smart, sustainable Superfoods. These highly researched products will enhance our diet and help people realize their full potential. Living Healthy is essential and this can be ensured by optimal physical, mental, and healthy food habits,
Supreem Super Foods aims to expand its product range by the end of this financial year to over 100 products by the end of the current financial year. The brand also has a team of 30 employees in place for the Delhi NCR region.
Supreem Super Foods is the new consumer division of Supreem Pharmaceuticals Mysore Pvt. Ltd. Supreem will provide a guiding light by offering simple health tips in lifestyle food options. The company aims to develop products that have the power to enable consumers to manage a Healthy Lifestyle. The company has over 3 decades of experience in manufacturing ingredients and extracts, they export these to over 35 countries in the world. They also supply them to all the major food & pharma companies in India.