Swiggy Ltd. (NSE: SWIGGY / BSE: 544285), India’s pioneering on-demand convenience platform, today announced a strategic partnership with FITPASS, India’s leading fitness and preventive health ecosystem serving over 11 million Fitsters, to encourage consumers to have a healthier lifestyle, beyond only healthy eating. Building on the success of its EatRight initiative, the collaboration rewards users who consistently choose better-for-you meals on Swiggy and rank high in the EatRight Streaks Challenge and also offers the eligible winners access to FITPASS 360, India’s first integrated wellness super membership spanning fitness, nutrition, and holistic health solutions.
With FITPASS, Swiggy is taking healthy living a step further by connecting healthy food choices with the next step in everyday wellness. Food is often the first decision people make for their wellbeing, and FITPASS 360 helps extend that intent into a more active lifestyle. The partnership comes at a time when healthy eating is becoming a more regular consumer choice. India’s health and wellness foods market was estimated at USD 60.5 billion in 2025 and is projected to reach USD 130.8 billion by 2033, growing at a CAGR of 10.1%. PwC India’s Voice of the Consumer 2025 also found that 84% of Indian consumers seek safer, healthier food choices, while 80% use at least one healthcare app or wearable for personalised wellness.
Swiggy is already seeing this shift play out through EatRight. Today, Swiggy is witnessing a growing shift towards health-conscious food choices among its 5 million monthly EatRight transacting users. Also, India’s eating habits follow a fascinating rhythm- with mornings focused on eating light, while the rest of the day is powered by protein. Classic favourites like Millet Idli and Dosa, and Low calorie upma dominate morning plates, while High Protein dishes account for 60–70% of Eat Right orders across lunch, snacks, and dinner. From Chicken Rice Bowls, Paneer Tikka Sandwiches, and Chicken and Paneer Tikkas to Double Egg dishes and Chicken & Paneer Rolls, consumers increasingly fuel their day with protein-packed choices.
With the EatRight Streak Challenge, users can complete their order milestones by choosing from EatRight options on the Swiggy app and earn up to ₹300 FREECASH. The top 20 weekly EatRight users will receive a complimentary FITPASS 360 subscription worth ₹2,999. FITPASS 360 provides users access to over 12,000 gyms and fitness studios across India, nutrition guidance, personalised fitness coaching through ARIA, unlimited virtual workout classes such as Yoga, Strength Training and HIIT, annual preventive health check-ups covering 29 key health parameters, specialist teleconsultations and expert-led wellness support. FITPASS is also seeing consumers move towards integrated wellness routines, with 79% of FITPASS 360 users accessing more than one wellness service, including gym access, nutrition, AI-led coaching, virtual workouts and consultations.
Speaking on the partnership, Deepak Maloo, Vice President, Food Strategy, Customer Experience & New Initiatives, Swiggy, said, “At Swiggy, we believe healthy living starts with everyday choices. Through EatRight, we’ve made healthy food more accessible. It is encouraging to see great traction and consistent growth across categories such as High Protein, Low Cal and No Added Sugar. With the EatRight Streak Challenge, our focus is on helping users stay consistent with these choices. This partnership with FITPASS allows us to extend that journey beyond the plate by combining the power of the EatRight menu with access to fitness, coaching, nutrition and preventive wellness through FITPASS 360. With this partnership, we’re creating an ecosystem that empowers consumers to build 360 degree wellness habits while rewarding them for making healthier choices.”
Arushi Verma, Co-founder, FITPASS, added, “At FITPASS, our mission has always been to make holistic wellness accessible to everyone. True wellness isn’t one decision; it’s the sum of daily choices people make around how they move and what they eat. With this partnership, we’re bringing both together – FITPASS helps people move right and make healthier choices, while Swiggy provides those healthy food choices.”
Customers can participate in the EatRight Streak Challenge by searching “EatRight” on the Swiggy app and ordering from the curated healthy food selection. The initiative reinforces Swiggy’s commitment to making better-for-you choices easier, more accessible and more rewarding for consumers across India.
Start your EatRight Streak on Swiggy today – just search “EatRight” on Swiggy, and take the next big step in your fitness journey!
