Tata Communications and EDII Launch first retail store to strengthen women-led entrepreneurship

Project UDAYA, A Tata Communications CSR Initiative in partnership with Entrepreneurship Development Institute of India (EDII), today reached a significant milestone with the inauguration of a dedicated retail store in Alibaug (Maharashtra) showcasing products created by women entrepreneurs and persons with disabilities (PwDs). Established as the first multi-speciality store under the project, it aims to provide market access to grassroots entrepreneurs and support their journey towards greater economic independence.

The project promotes entrepreneurship among women from SC/ST communities, Self Help Group (SHG) members, and PwDs by enabling sustainable income generation through enterprise creation. The store, Udaya Bazaar, a CSR initiative by Tata Communications along with EDII will be managed by Women Entrepreneurs Association formed by project participants, reinforcing the initiative’s objective of

creating women-led institutions and leadership at the community level.

The store marks an important step in enabling women and PwDs to move beyond entrepreneurship training and enterprise creation towards greater market participation and economic independence.