Vijayawada: Tata Tea Chakra Gold, one of Andhra Pradesh & Telangana’s leading tea brands, announces the launch of its latest variant, Tata Tea Chakra Gold Premium Leaf tea. Made with the choicest of premium Assam leaf teas along with added long leaves from the high-grown region the new variant gives you a refreshing blend of rich taste and delightful aroma. Tata Tea Chakra Gold has always endeavoured to delight its consumers by catering to their evolving needs through innovations with the launch of variants like Tata Tea Chakra Gold Elaichi – a dust tea with refreshing flavour and aroma of real elaichi and Tata Tea Chakra Gold Care- a dust tea with the goodness of five natural ingredients.
With this new leaf tea blend offering, the Tata Tea Chakra Gold brand has again introduced a premium new product that has been meticulously crafted to offer an exceptional tea-drinking experience with a rich aroma and taste that will truly delight the consumers. While continuing to deliver a strong taste in a leaf blend, the product’s refreshing flavour profile has been attributed to its added long leaves from the high-grown regions, which sets it apart from conventional tea blends.
Tata Tea Chakra Gold Premium leaf tea is now available in stores across the states of Andhra Pradesh and Telangana and is available in various SKU sizes like Rs. 10/- (MRP incl. of all taxes), 100g, 250g and 500g.
Alongside this exciting introduction, Tata Tea Chakra Gold is also delighted to welcome the charismatic Rashmika Mandanna as the brand ambassador, embodying the brand’s core values and essence. Rashmika’s tenacious persona finds its expression in Tata Tea Chakra Gold Premium Leaf tea’s launch communication narrative of Choice of Success conceptualized by Mullen Lintas, directed by V. K. Prakash that captures the importance of choices we make that lead to our success.
The new Tata Tea Chakra Gold leaf film takes inspiration from the brand ambassador Rashmika Mandanna’s life to illustrate the importance of perseverance and making the right choices such as choosing to work hard and choosing a never-give-up attitude, to make dreams a reality and achieve success.
While there has been innovation on product perspective to woo the consumers on their tea experience, the brand has also innovated in its communication by making use of Deepfake technology and artificial neural networks to create the younger versions of Rashmika Mandanna, as it relives the journey of Rashmika across ages, making it one of the pioneer Tea brand to use such AI technology in advertisement.