Ever since the Covid-19 outbreak, many industries have suffered huge losses, but the Food and Beverage industry, which includes restaurants (from small scale to fine dining), food trucks, delivery kitchens etc., was hit the worst by this pandemic. Dealing with the virus outbreak, we can see people adhering to a different work-from-home lifestyle, from giving lectures to doing a presentation across the globe. Similarly, the restaurants, to remain in the business have shifted their focus to online food ordering platforms and on making them simpler, easier and free of human errors.
The present situation of Food and Beverage industry can be assumed by the fact that fine dining restaurants, which are known to sell not just food but also a luxurious experience, are forced to be stepping-in to the food delivery platforms, which were once monopolized by the QSRs (Quick Serving Restaurants). However, entering the online food ordering sector comes with many challenges like managing the delivery aggregators, loss of goodwill due to human error, and more.
The Food and Beverage industry in order to work more efficiently amidst and after the pandemic needs an advanced integrated system, which not just simplifies the growing needs but also enhances the users’ experience and that is where technology solutions come in, which enables simplicity to an ever changing complex landscape of hospitality technology integration. TechRyde, one such technology provider, was founded with the idea that there had to be a better and simpler way, to digitalize the restaurants to drive the technology.
In 2016, TechRyde productized their offering and brought a digital suite of solutions to market. The goal was to integrate (digitize) a restaurant’s existing technologies so they worked as one and remove the complexities so it could run the business more efficiently. However, with many Point of Sale (POS) and third party apps in use worldwide, it was a formidable task for restaurant owners to get them connected to POS.
They also provide online orders directly to the kitchen. POS Connector connects the customer’s POS systems with online food aggregators. The POS Connector then seamlessly connects with all aggregators including all payment aggregators, such as Apple Pay, Google Pay, Paypal Square etc. Food delivery applications such as Uber Eats, Deliveroo and others can also be easily connected through any POS connector.
If we look into the market, Starbucks and Dunkin generated 20% more revenue than previous year by focusing on delivery ordering. With the times changing, many companies in the Food and Beverage industry are staying ahead of evolving customer behaviors with flexible stores and providing digital experience in order to recover/ lead in the market. Starbucks, with their recovery strategy, at the close of Q3 reached a record of 22% of transactions (Mobile order and Pay), thanks in part to the contactless approaches in stores. In the big picture, an advanced technology solution is not just likely to connect restaurants and costumers, but will also change the ways of ordering food and payments.
