The Fern Hotels & Resorts Strengthens Presence in North India with New Property in Amritsar
Mumbai : The Fern Hotels & Resorts, India’s leading environmentally sensitive hotel chain, is pleased to announce the signing of The Fern Amritsar, GT Road, Series by Marriott, located on GT Road, Amritsar, Punjab. This addition further strengthens the group’s presence across North India, taking the total number of operational and upcoming properties in the region to 58.
Sharing his thoughts on the signing, Mr. Suhail Kannampilly, Chairman and Managing Director, The Fern Hotels & Resorts, said, “North India continues to be an important market for our growth strategy, supported by its strong business activity, tourism potential and evolving hospitality landscape. Amritsar is a prominent destination with a strong mix of religious, leisure and business travel. The signing of The Fern Amritsar, GT Road, Series by Marriott reflects our commitment to expanding our presence in high-potential markets while offering guests quality hospitality experiences backed by our service standards.”
The upcoming property will feature 64 well-appointed rooms and suites, designed to offer a comfortable and refined stay experience for both business and leisure travellers, making it an ideal venue for business meetings, conferences and social celebrations. Strategically located on GT Road, the hotel is expected to cater to travellers visiting Amritsar for leisure, business and other purposes. Guests will also have access to a well-equipped fitness centre, swimming pool, private dining and rooftop bar (Spirit House), enhancing the overall guest experience with opportunities for relaxation and rejuvenation.
Commenting on the association, Mr. Gaurav Arora, Partner, M/s Sham Regency, said, “We are delighted to partner with The Fern Hotels & Resorts for The Fern Amritsar, GT Road, Series by Marriott. The brand’s reputation for quality hospitality, guest-centric service and responsible operations makes it an ideal partner for this development. We look forward to creating a welcoming hospitality destination that caters to the diverse needs of travellers visiting Amritsar.”
Scheduled to open in the next 1–2 months, The Fern Amritsar, GT Road, Series by Marriott will further reinforce The Fern Hotels & Resort’s commitment to expanding its presence across North India while delivering hospitality experiences rooted in comfort, sustainability and regional relevance.
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The Fern Hotels & Resorts | Series by Marriott is India’s leading environmentally sensitive hotel chain and amongst the fastest growing hotel brands in India, with over 100 hotels & resorts currently operational under management or opening shortly across 90+ locations in India and internationally under The Fern, The Fern Residency, The Fern Habitat, Zinc Journey by The Fern and Beacon Hotels brands. The company is a part of CG Hospitality, the hospitality arm of CG Corp Global. Under the new partnership with Marriott International, our flagship Fern hotels will be co-branded with Marriott’s new collection brand, Series by Marriott, and our guests at these hotels will enjoy all the benefits of Marriott’s award-winning Bonvoy loyalty program.
For more information, contact:
Mr. Deepak Kadam, General Manager – Marketing
Concept Hospitality Pvt Ltd
Corporate Office: 6th Floor, 607-610 Acme Plaza, Andheri-Kurla Road, Andheri (East), Mumbai
400 059
Tel: +91 (0)22 4263 7777 | Email: [email protected]
