The Func. Lab Enters Fast-Growing Creatine Market; Launches Routine-Integrated Hybrids to Solve Supplement Fatigue
Mumbai : Creatine is having its moment. But The Func. Lab isn’t entering the category with just another flavoured creatine powder. The brand is approaching creatine through a simple idea: CREATINE. BUILT INTO YOUR ROUTINE. The Func. Lab’s first creatine launches CREASalts and Crea Protein, available across both Plant Protein and Whey Protein,bring creatine into products people may already use every day: hydration and protein. Rather than asking consumers to add another step to their routine, the range is designed to make consistent creatine supplementation simpler and easier to maintain.
Built around The Func. Lab’s “function over fluff” philosophy, each product starts with a clear functional purpose.
CREASalts: Beyond Another Flavoured Creatine
In a category where flavour is often the main point of difference, The Func. Lab is taking a formulation-led approach. CREASalts combines 3 g of creatine monohydrate, 500 mg of sodium, 105 mg of potassium, 30 mg of magnesium and 1 g of taurine per serving.
The formulation brings creatine and hydration support together in one drink, creating a format designed for consumers who already incorporate hydration into their day or training routine. Available in Watermelon, Guava, Berry and Citrus (Lemon), CREASalts is priced at ₹500 for 15 servings and ₹1,000 for 30 servings.
Protein + Creatine: Two Training Staples, One Serving
Protein is already a familiar part of the daily routine for many consumers who train. The Func. Lab’s Protein + Creatine range brings creatine into that existing format. Available in plant-based and whey-based formulations, each serving combines protein with 3 g of creatine monohydrate. The plant-based formulation combines pea and rice protein isolates, while the whey-based formulation combines whey protein with creatine. The range is available in Chocolate, Dark Chocolate, Vanilla, Coffee and Unflavoured variants.
Plant Protein + Creatine is priced at ₹600 for the Travel Pack, ₹1,250 for 500 g, ₹2,500 for 1 kg and ₹4,500 for 2 kg.
Whey Protein + Creatine is priced at ₹1,500 for the Travel Pack, ₹3,600 for 500 g, ₹7,000 for 1 kg and ₹11,900 for 2 kg.
Different Formats. One Ingredient. Your Routine. The new range reflects The Func. Lab’s belief that there isn’t one prescribed way to incorporate creatine. It can be part of a hydration drink through CREASalts, incorporated into a daily protein shake through Plant Protein + Creatine or Whey Protein + Creatine, or taken on its own through The Func. Lab Creatine. The idea is simple: give consumers the format that fits the way they already consume nutrition
Sohrab Khushrushahi, Co-founder, The Func. Lab, said: “Creatine is one of the most researched ingredients in performance nutrition, but the biggest challenge is often consistency. We wanted to think beyond another tub of flavoured creatine and look at how people actually build habits. Hydration is already part of so many people’s training routine. CREASalts makes creatine part of that same ritual.”
Daneesh Davar, Co-founder, The Func. Lab, said: “Creatine is still widely perceived as a supplement for bodybuilders and men looking to build muscle. Women have often been left out of that conversation, and I think that needs to change. As we get older, building and maintaining strength becomes increasingly important, and creatine deserves a more prominent place in conversations around women’s strength and fitness.”
For us, the goal was to make creatine feel less intimidating and more accessible to women who want to take their training and everyday nutrition seriously. It doesn’t have to be another complicated addition to your routine. It can be simple, convenient and easy to incorporate into everyday life.”
Sahil Kukreja, Co-founder, The Func. Lab, said: “We didn’t want to enter the category with just another flavoured creatine. We wanted to make creatine easier to take every day. Taking multiple supplements separately can start to feel like a chore, so we’ve brought creatine together with electrolytes in CREASalts, and with protein in a single scoop. Your creatine becomes part of your hydration drink or protein shake , not another thing to measure, mix and remember. That’s what ‘function first’ means to us: fewer steps, less hassle and products that fit naturally into people’s routines.”
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