The recent AAI Policy, introduced by the Government of Maharashtra, aims to empower women entrepreneurs in tourism.
Mumbai: Department of Tourism, Government of Maharashtra, the leading authority responsible for promoting tourism in the state, announced its ambitious plan to enhance travel and trade opportunities in Maharashtra. Recognizing the region’s tremendous potential, Maharashtra Tourism aims to leverage its unique cultural, historical, and natural assets to attract domestic and international visitors while promoting business and trade collaborations within the state.
The Directorate of Tourism,(DoT) Maharashtra Government as part of it’s ambitious plan has undertaken an extensive trade fairs participation and outreach across India to establish a dynamic platform to let tourism businesses to showcase their products while promoting the Maharashtra as a wholesome destination.
The Department of Tourism, Maharashtra Government to further attract domestic and foreign tourists in the rich cultured state is participated in the Three day South Aisa’s Travel and Tourism (SATTE) expo (February 22-24, 2024 at India Expo Mart Ltd (IEML) in Greater Noida by setting up a Maharashtra Tourism Pavilion with about 40 participants show casing their tourism products.
Mr Swapnil Kapadnis, Joint Director, Directorate of Tourism , Maharashtra Government and Mr Chandrashekhar Jaiswal- General Manager, Maharashtra Tourism Development Corporation (MTDC) jointly inaugurated the exhibition Pavilion in the presence of prominent representatives of companies from across Maharashtra, international guests and tourism stakeholders.
“The Department of Tourism , Maharashtra is all set to start new travel and trade relationships with regional and global partners with focus of entire spectrum of Tourism service including hotels and Resorts, Adventure tours, Maharashtra Domestic Tours, Jungle Safaris, Temple n Heritage Tourism, Transporters and fleet owners. Post Ayodhya religious tourism is picking up across India we are planning to attract more tourists in religious places in Maharashtra.” said Mr Mr Swapnil Kapadnis, Joint Director, Directorate of Tourism , Maharashtra Government speaking on the occasion .
“The state can unlock new avenues for visitor engagement by leveraging niche sectors like agri-tourism, wellness, and adventure tourism. Agri-tourism offers immersive experiences in rural life, farm stays, and culinary delights, showcasing Maharashtra’s agrarian roots. Ayurveda tourism taps into ancient healing traditions, attracting wellness seekers to rejuvenate amidst serene surroundings. Adventure tourism capitalizes on Maharashtra’s natural beauty, offering thrilling escapades like trekking, water sports, and wildlife safaris. Through strategic promotion and infrastructure development, Maharashtra can position itself as a premier destination, catering to diverse traveller interests and boosting economic prosperity.” Said Mr Chandrashekhar Jaiswal- General Manager, Maharashtra Tourism Development Corporation (MTDC)
“The launch of recent AAAI Policy, introduced by the Government of Maharashtra, aims to empower women entrepreneurs in tourism. Under this initiative, the Department of Tourism plans to register ten women-owned and operated businesses in each district, spanning various sectors such as homestays, hotels/restaurants, tour and travel agencies, and more. This policy is designed to foster entrepreneurship and economic empowerment among women in the tourism industry across Maharashtra.” He said.
