Thomas Cook India launches new AI-powered platform to help customers plan their customised holidays

Mumbai: Thomas Cook (India) Limited – India’s leading omnichannel travel services company and its Group Company, SOTC Travel have announced the launch of an AI-powered platform to help customers plan their customised holidays, check availability and book – in minutes.

The platform has been deployed with sellers initially. Over the next few months, end customers will have direct access to the platform via the company websites thomascook.in & sotc.in and the company apps.

Creating a customised travel program has traditionally been an arduous task for holiday experts: from the discovery-research stage to creating an itinerary and then pricing and booking. This involves coordination with several disparate sources, with multiple external suppliers for various components, be it air, hotels, attractions, local transportation, etc. The average time frame involved being between 48 – 72 hours, or more. With the Thomas Cook and SOTC AI-based platform, customised trip planning will now become seamless – in under 10 minutes!

Leveraging a combination of Deep Learning & AI algorithms, intelligent recommendations intuitively tailor travel itineraries by analyzing unique customer preferences. With access to a global network of partners for flights, hotels, experiences and transport, holiday planning and booking is now more personalized and streamlined than ever before.