Toyota Kirloskar Motor Flags Off the Fifth Drive of its ‘Great 4X4 Expedition’ in the North-East Region of India

Bengaluru: Toyota Kirloskar Motor (TKM) today announced the flag-off of the ‘Great 4X4 Expedition by Toyota,’ held in Guwahati, being the fifth exhilarating drive in a series of adventurous off-roading conducted in various regions of India. This captivating event in the unique and highly significant Northeast region promises an unforgettable experience, uniting passionate off-roaders in the picturesque landscape of PRP Valley and explore some of the scenic locations in Meghalaya region, from 8th March to 10th March 2024.  Earlier in May 2023, TKM announced its first-ever initiative of 4X4 experiential drives for the motoring enthusiasts from across the country, which were held in four zones (regional level – North, South, East and West), gaining lot of popularity and interest amongst 4X4 fraternity. These drives have been designed to engage with country-wide 4X4 SUV community, offering the delightful experiential drive.

Notably, the 4X4 enthusiasts will partake in various engagements to elevate their outdoor lifestyle experience during the ‘Great 4X4 Expedition by Toyota’. Through this initiative, TKM aspires to connect participants with their sense of adventure and inspire them to explore new horizons, and thereby delivering ‘Mass Happiness’.