Toyota Kirloskar Motor Joins Hands to Celebrate Hornbill Music Festival 2024 for the Third Consecutive Year
Bengaluru: Toyota Kirloskar Motor (TKM) today announced its continued association with the prestigious Hornbill Music Festival, one of India’s most iconic cultural celebrations, for the third consecutive year through the title sponsorship. Held at the Naga Heritage Village, Kisama, in Kohima District, Nagaland, the festival runs from December 2 to December 10, featuring exciting performances, including a special opening act by Japan’s renowned drum ensemble, Drum Tao. This unique collaboration brings together traditional and contemporary musical experiences, showcasing a deep cultural bond. TKM’s ongoing partnership with the Hornbill Music Festival reflects the company’s deeper connections with the people of Nagaland and Northeast, and support to promote the rich cultural heritage.
This year, the Hornbill Music Festival was inaugurated in the presence of senior leadership from Toyota Kirloskar Motor (TKM), including Ms. Manasi Tata, Vice Chairperson of TKM & Toyota Kirloskar Auto Parts (TKAP); Mr. Tadashi Asazuma, Deputy Managing Director for Sales, Service, and Used Cars at TKM & Lexus and Mr. Vikram Gulati, Country Head and Executive Vice President. The event was also witnessed the presence of TKM’s valued business associates – Mr. Y Vikheho Swu, Managing Director of Okusa Toyota; Mr. Nobuaki Yahiro, Managing Director & CEO of Toyota Tsusho India; Mr. Takayuki Ueda, Managing Director & CEO of Toyota Tsusho Insurance Broker India; Mr. Ryusuke Miyake, Corporate Officer of Sumitomo Corporation & General Manager of Sumitomo Corporation Automotive Sales & Marketing SBU; Mr. Shinya Watanabe, Deputy Managing Director of Denso International India and Mr. Keitaro Asano, Managing Coordinator of Toyota Industries Engine India.
As a part of its active participation in the event, TKM has set up an engaging car pavilion at the Hornbill Music Festival, featuring a display of its various popular models, including the Innova Crysta, Innova Hycross (hybrid electric vehicle), Fortuner, Glanza, Urban Cruiser Hyryder, Urban Cruiser Taisor, Rumion, Camry, Hilux, and Vellfire.
TKM is deeply engaged in the Northeast, with a strong commitment to elevating customer experiences and shaping the region’s automotive landscape with its world-class products and exceptional services. Currently, TKM has set-up 39 touchpoints in the Northeast region and will continue to expand its network to meet the region’s growing demand. This underlines the company’s customer centric focus to delivering efficient, accessible, and enriching ownership experiences for Toyota customers across the Northeast.
