Bengaluru: Myntra, India’s leading fashion e-commerce platform, successfully hosted its annual brand gala meet, Myntra Tech Threads 2024. The day-long event, themed ‘Trends in Real Life’, showcased the seamless intersection of fashion and technology, bringing together industry leaders, renowned brands, and creative minds to explore the future of fashion in the digital age.
With a star-studded lineup of speakers and performances, Myntra Tech Threads 2024 was an unforgettable celebration of the brands, innovations, and trends defining the future of fashion. Popular humorists Abish Mathew and Sumukhi Suresh hosted the event, setting the tone with their witty and engaging emcee duties.
Speaking on the event, Sharon Pais, Chief Business Officer, Myntra, said, “This year’s theme, ‘Trends in Real Life,’ is a reflection of our deep understanding of the modern consumer—including Gen Z, who are not just adopting trends but are actively shaping them. We are grateful to all our brand partners for being one of the central pillars in our journey of shaping the trends for India. Myntra Tech Threads has been a fantastic platform to showcase how fashion and technology are converging, creating experiences that are not only innovative but also meaningful.”
