TyresNmore, the online-first automotive services platform backed by CEAT Tyres, has appointed independent creative solutions and brand strategy agency The Minimalist as its integrated digital agency. The mandate spans brand strategy, creative and content development, social media management and performance marketing, as the brand looks to deepen its connection with India’s growing community of vehicle owners.
Through the partnership, The Minimalist will work to strengthen TyresNmore’s presence across digital and on-ground touchpoints, while building a sharper, more distinctive brand voice that connects with automobile enthusiasts and everyday vehicle owners across India.
TyresNmore has built a reputation for reliability and expertise across tyres, batteries, alloy wheels and doorstep automotive services, serving a diverse customer base ranging from first-time vehicle owners to seasoned automobile enthusiasts. The Minimalist will look to translate this trust and expertise into communication rooted in real driving culture, practical knowledge and the everyday relationship Indians share with their vehicles.
“TyresNmore has built strong credibility by addressing real and recurring needs for vehicle owners. Our role is to translate that trust into a distinctive and relevant brand voice across every customer touchpoint. We look forward to combining strategic thinking, creative storytelling and performance marketing to help the brand deepen its relationship with India’s vehicle-owning community,” said Sahil Vaidya, Co-founder, The Minimalist.
“The future of automotive retail is not only about offering the right products, but also about improving the experience around them. From tyre recommendations to service reminders, every interaction should make vehicle ownership simpler for the customer. In The Minimalist, we found a partner that understands this larger journey and can bring together strategic thinking, creativity and performance to support what we are building,” said Manoj Reddy, Chief Growth Officer, TyresNmore.
The partnership will focus on building greater brand salience, customer engagement and consideration for TyresNmore across relevant consumer touchpoints, with an integrated approach spanning brand, content, social and performance.
The win strengthens The Minimalist’s presence in the automotive category and adds to its portfolio of integrated brand and digital mandates.
