Ugaoo Gets Jackie and Tiger Shroff Together to Celebrate the Joy and Ease of Plant Parenting

With Jackie Shroff’s legendary love for plants meeting Tiger Shroff’s hilarious take on growing up, Ugaoo’s latest campaign uses humour to show how easy plant parenting can be today.

Ugaoo, India’s one-stop gardening shop, has launched its latest campaign featuring the real-life father-son duo, Jackie Shroff and Tiger Shroff. Built around Jackie’s well-known and authentic love for plants, the campaign takes an exaggerated, humorous look at what happens when a father’s love for his plants gets a little too much attention.

Tapping into a familiar hesitation among aspiring plant parents nationwide, the film takes a playful look at the world of plant parenting through Tiger’s childhood memories. As he looks back, his backflips, bodybuilding and quirky personality are hilariously attributed to his attempts to compete with his father’s plant babies for the spotlight.

Speaking about the campaign, Siddhant Bhalinge, Founder & CEO, Ugaoo, said, “At Ugaoo, we’ve always believed that plant parenting can be easy and enjoyable. With this film, we wanted to bring that belief to life, using Jackie’s genuine and well-known love for plants as a starting point, with Tiger adding his own perspective to the story in a fun, natural way.”

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