UNIndia, NITI Aayog, Discovery to celebrate heroes of Covid-19 with ‘Bharat Ke Mahaveer’

Megha Tata- MD, South Asia, Discovery India

Bangalore: Recognising India’s unsung selfless heroes who have gone out of their way to help those in need during the COVID19 pandemic, the United Nations in India and NITI Aayog, in partnership with Discovery channel, are launching #BharatKeMahaveer. The campaign will celebrate Indians who have shown extraordinary kindness – extending a helping hand to the vulnerable, going that extra mile – selflessly and without any expectation.

Renata Dessallien,United Nations India

As part of the campaign, Bharat Ke Mahaveer, a three-part series will air on Discovery Channel to celebrate the actions by 12 champions from across India who, through their exemplary actions have been spreading a ray of hope, coming together in strength and solidarity. The series will be co-hosted by the UN Secretary-General’s SDG Advocate Dia Mirza and actor Sonu Sood, who was recently conferred the ‘Special Humanitarian Action Award’ by the Government of Punjab for his humanitarian efforts during the COVID-19 crisis.

Sonu Sood

Bharat Ke Mahaveer celebrates luminous stories of solidarity – where, whether through food distribution, providing medical care, donating their life savings or feeding a stray animal – India – of all ages, and today still – has shown a strong sense of togetherness in times of crisi

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>