Vel Sports Management, Nirvada and Ghadi Detergent Join Hands with Kabaddi Champions League; Skymarx India Named Title Sponsor
The Kabaddi Champions League (KCL) continues to strengthen its partner ecosystem ahead of its upcoming season, with Vel Sports Management joining as a Strategic Partner, Nirvada coming on board as the Official Ayurvedic Partner, and Ghadi Detergent signing on as the Strategic Time-Out Partner.
Leading the list of new partnerships is Vel Sports Management, owned by Olympic gold medalist Neeraj Chopra. The association brings strong sporting legacy and global credibility to the league, aligning with KCL’s vision of building a professional and future-ready platform for kabaddi athletes. Vel Sports Management’s involvement reflects a shared commitment to athlete development, a high-performance culture, and the creation of a structured sporting ecosystem.
Strengthening the league’s focus on athlete well-being, Nirvada has been announced as the Official Ayurvedic Partner. Kabaddi is a sport that demands immense physical and mental resilience, and Ayurveda has long been associated with natural recovery and holistic balance. Nirvada’s association underlines KCL’s belief in holistic wellness as an essential pillar of elite performance.
Adding to the fan-facing experience, Ghadi Detergent has joined KCL as the Strategic Time-Out Partner. A trusted household brand across India, Ghadi’s presence enhances the league’s mass appeal and integrates seamlessly into match broadcasts and on-ground activations, reinforcing KCL’s connection with its core audience.
In addition to these partnerships, Skymarx India has been confirmed as the Title Sponsor of the Kabaddi Champions League, adding further momentum and leadership support as KCL prepares for its inaugural season.
With strong partners across sport, wellness, and leading consumer brands, the Kabaddi Champions League is set to deliver a season driven by passion, performance, and purpose—honouring the roots of kabaddi while building its future with ambition and belief.
