New Delhi: Vestige Marketing Pvt. Ltd., one of India’s leading home-grown direct selling companies and the only Indian company in the world’s top 30 direct selling companies as per 2020 DSN Global 100 ranking, has been awarded the National Awards for Marketing Excellence in the World Marketing Congress by CMO Asia.
The award recognizes Vestige’s pioneering digital strategy, underpinned by consumer-centricity in new marketing, new retail, and product innovation during these COVID times. Attended by eminent top leadership and CXOs of Indian and multinational companies from a diverse range of industries and domains, the award was organised digitally on October 14, 2020.
Commenting on this achievement, Mr. Gautam Bali, Managing Director, Vestige Marketing Pvt Ltd, said, “We are delighted to receive the Marketing Campaign of the Year for Assure Natural and Best New Product Launch Award for MACH-DRIVE NanoEnergizer in the World Marketing Congress. Vestige is committed to product innovations based on our deep insights into our customer needs, both current and future. We keep our customers at the heart of marketing and believe in creating customer value and relationships that last forever. We are delighted that Assure Natural and MACH-DRIVE NanoEnergizer really resonated with the customers and stakeholders alike. The marketing campaigns for both these products generated significant traction resulting in 1.5 lakh customers, purchasing products across these brands within a period of three months. We will continue creating products that will set new benchmarks in the health and wellness segment in the country.”
Vestige was nominated in two categories and was competing with several brands.
- Marketing Campaign of the Year: Assure Natural
Taking note of the strong need for cruelty-free, natural personal care products and to live with harmony with the nature, Vestige came up with Assure Natural as the solution for customers encapsulated in the form of nature’s gentle love. Assure Natural is the natural variant and an extension of Assure. The products are made with exotic ingredients from around the world, and are cruelty-free and paraben-free. While they carry the natural goodness, these products do absolutely no harm to the body, skin, and hair. Assure Natural was launched in two phases. In the first phase, seven products were introduced and in the second phase, Assure Natural came up with six more products to complete the first set of its offerings to customers.
- Best New Brand, Product or Service Launch Award: MACH-DRIVE Nano energizer
During the lockdown period, as nature got an opportunity to begin healing itself, Vestige’s endeavour was to ensure a better environment for an enhanced quality of life. As automobile pollution significantly contributes to overall air pollution, Vestige introduced the much-awaited MACH-DRIVE NanoEnergizer. MACH-DRIVE NanoEnergizer is an additive along with engine oil for the automobile engine, using Ceramic Plus Metallic Coating Technology for better engine health, engine efficiency and reduction in pollution. It contains 20nm platinum-coated zirconium powder emulsified in mineral oil, which makes it ideal for engine restoration and protection. These nanoparticles create a tough yet smooth layer across all parts within the engine, resulting in a smoother, quieter engine that delivers not only more power, but also better mileage. Made with revolutionary technology, MACH-DRIVE NanoEnergizer can ensure a longer engine life while doing its bit for the environment through less emission.
With the use of MACHDRIVE, approximately 20% CO2 emission can be reduced. MACH-DRIVE’s single time coating lasts up to 30,000-40,000 km and makes the engine almost as good as new. This technology helps in saving at least 15% fuel.
