“Whistle Podu!” as Myntra partners with Chennai Super Kings for the T20 cricket league

Bengaluru: Myntra announces its partnership with Chennai Super Kings (CSK), one of the most popular Indian Premier League (IPL) franchises, for the upcoming T20 season.  As part of this association, Myntra’s logo will be carried across all CSK team branding and communications.

The massive, dedicated and loyal fanbase of the ‘Yellow Army’ will be able to purchase their favorite team’s merchandise including CSK’s, and stand a chance to win exciting signed merchandise such as bats and jerseys autographed by leading CSK players.

As part of the partnership, Myntra aims to give CSK fans a differentiated experience through the Myntra’s T20 store that will have the images of the team’s marquee players, offer the official merchandise, and engagement propositions such as fan contests curated CSK offers and conversations off the app with social and influencer engagements.

The team’s strong fan-base, not only in its home region but across the country will provide Myntra the platform to drive impactful conversations and keep the audience engaged through the T20 season.