Since its launch, ZEE Biskope redefined the Bhojpuri entertainment category by elevating content offering through curated consumption in an otherwise commoditized market. With novelty at its core, the channel lived up to its promise of serving its audience with an unabashed Bhojpuri cinematic experience. ZEE Biskope rose to become a household name in the Bhojpuri region winning the audience’s heart with tailored catalogue of content featuring a wide-array of movies, and audience-engagement initiatives that capture the essence of Bhojpuriyat in the truest sense. Trailblazing in setting benchmarks, ZEE Biskope has been honoured at the prestigious E4M Indian Content Marketing Awards under Best Branded Content Marketing on TV category for its compelling brand song, ‘Aathon Pahariya Loota Lahariya’ and a series of three brand films, introduced during the channel launch, earlier this year.
Rejoicing Bhojpuriyat through catering brand philosophy as a brand song given music is at the heart of Bhojpuri audiences entertainment: As a category first, ZEE BISKOPE developed an upbeat Bhojpuri brand song “Aanthon Pahariya Loota Lahariya”. The song exuberates regional essence while rejoicing various facets of the Bhojpuri culture. Written, composed and sung by sons of the soil – Naveen Jha, Sadhu Tiwari and popular Bhojpuri singer Alok Kumar respectively, the mood elevating song brought out the vibrant Bhojpuriya culture with foot-thumping music. It features the top 3 superstars of Bhojiwood – Nirahua, Pawan Singh & Khesari Lal Yadav along with a mash up of their most popular movie footages.
Rejoicing Bhojpuriyat through First Ever pairing of the top 3 Bhojiwood Stars: The top 3 superstars of Bhojiwood – Nirahua, Pawan Singh &Khesari Lal Yadav have never worked together either in a film or as channel brand ambassadors. ZEE Biskope presented the 3 superstars in their quintessential charm across 3 brand films each essaying a popular movie genre viz. Drama, Action and Romance with an over-the-top rendition which is core to the Bhojpuri narrative. The intention was to bring novelty through high production value thereby upscaling Bhojpuri entertainment which is currently a rarity.
On the win, Samrat Ghosh, Cluster Business Head – East, ZEEL shared, “ZEEL demonstrates its strength in regional markets by sharply deep diving into consumer centricity customizing every offering to the region it caters to. As a brand, ZEE Biskope always strive to upscale in presenting its movie+ offering by bringing the Bhojpuriya soul to screen. This award further accentuates ZEEL’s thought leadership in redefining and shaping the category.”
Speaking about the win, Prathyusha Agarwal, Chief Consumer Officer, ZEEL said, “Thanks to E4M and the jury for recognizing our work on ZEE Biskope. At ZEE, we don’t really treat the market as India and Bharat but as these mini Bharats within India. It’s really heartening to see that our obsession to bring alive these culturally vibrant Bharats through our offerings is being recognized in such an esteemed platform.”
Amarpreet Singh Saini, Business Head, ZEE Biskope & BIG Ganga said, “This award is not just an endorsement of what we believe in ZEEL at being native to the region that we cater to but also of our firm conviction about Bhojpuri deserving the stature that is due to it. We are happy that not only are we able to entertain our Bhojpuri viewers but also elate and excite the esteemed jury with our Bhojpuriya masti& style. Power to Bhojpuri. Power to entertainment.”
Aggressively delivering its core proposition of Aathon Pahariya Loota Lahariya, ZEE Biskopewith its strong library of 300+ superhit movies and popular viewer engagement drives, offers a movie+ experience to quench the entertainment quotient of its viewers.
The channel is available on Airtel (channel no 663), Tata Sky (channel no 1120), DEN Bihar(channel no 840), DEN Jharkhand (channel no 839), DD Free Dish (channel no 31), d2h (channel no 859), Dish TV (channel no 1555), Siti Cable (channel no 214) and Darsh Digital (channel no 189). It’ll soon be available on all other major cable platforms.
