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ZEISS India Strengthens Northeast Presence with Launch of ZEISS VISION CENTER by NAZZAARA in Agartala

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Agartala : ZEISS, a global pioneer of science in optics, announced the launch of ZEISS VISION CENTER by NAZZAARA in Agartala. This milestone marks the brand’s entry into Northeast India with its first ZEISS VISION CENTER in the region, reinforcing ZEISS India’s commitment to making advanced vision care accessible across emerging markets.

Situated at Ground Floor, Sree Maa Mansion, Jagannath Bari Road, near Federal Bank, Agartala, West Tripura, Tripura – 799001.The 1,100 sq. ft. center delivers a comprehensive and state-of-the-art eye care experience. It is equipped with advanced German diagnostic technologies, which includethe ZEISS VISUFIT 1000 for precise 3D digital centration, ZEISS VISUCORE 500 for fast and accurate eye assessments, and ZEISS VISUREF solutions designed to detect a broad range of ocular conditions. Customers can also explore a curated selection of premium eyewear, complemented by personalized vision care solutions aligned with globally recognized standards.

Speaking on the launch, Ratnadwip Saha and Shaktipada Debnath, Directors at NAZZAARA SPECTRA PVT LTD said, “Our association with ZEISS India is rooted in a shared commitment to precision, innovation, and trust values that are essential in delivering high-quality vision care. What sets ZEISS VISION CENTER apart is its ability to combine advanced diagnostic technology with personalized solutions, enabling us to offer a truly elevated experience to our customers. As awareness around eye health continues to grow, our vision is to bring world-class optical solutions to the region, ensuring every customer experiences clarity, comfort, and premium care under one roof. With the launch of ZEISS VISION CENTER by NAZZAARA, we are proud to contribute to enhancing access to advanced eye care in Agartala.”

Sunil Gopinath, Head of Sales and Customer Development, Vision Care, ZEISS India added, “ZEISS, as a foundation-owned brand, is guided by a strong sense of purpose and long-term impact. In collaboration with NAZZAARA, we are proud to introduce the first ZEISS VISION CENTER in the North East, marking a significant milestone in expanding our footprint and making advanced vision care more accessible to customers in the region. Bringing together cutting-edge optical technologies, personalized consultations, and a thoughtfully curated portfolio of premium eyewear, we aim to elevate the overall eye care experience. Through this center, we also want to enhance access to quality vision care and encourage regular eye examinations. We aim to build greater awareness around advanced optical solutions and empower customers to make informed choices with access to innovation, precision, and style.”

The ZEISS VISION CENTER by NAZZAARA brings together an extensive portfolio of ZEISS lenses and a thoughtfully curated range of premium and luxury eyewear frames making it a first-of-its-kind destination in Agartala. The center is designed to bridge the gap in access to advanced vision care by combining innovation, precision, and personalized service.

The lens offerings include the newly launched ZEISS ClearMind lenses to help reduce cognitive load, ZEISS DuraVision Gold UV lenses for superior durability and UV protection, ZEISS MyoCare lenses for effective myopia management in children, and ZEISS SmartLife lenses tailored for digitally connected lifestyles. By integrating cutting-edge technology with design and craftsmanship, the center aims to offer a holistic vision care experience that seamlessly combines functionality with style.

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