Onida Electronics Launches Onida Rewired, marking a New Era of Brand Transformation with its Flagship 100-inch QD Mini LED Television
Kolkata : Onida Electronics Ltd., one of India’s most iconic consumer electronics brands, today announced Onida Rewired the company unveiled the next phase of its strategic transformation, driven by a sharp focus on premiumization, innovation, enhanced customer experiences, and sustainable business growth across India. Reinforcing this vision, Onida reaffirmed its commitment to strengthening its presence in eastern market, with West Bengal playing a pivotal role in its national growth strategy. As part of the announcement, the company also showcased its flagship 100-inch QD Mini LED Television, reflecting its commitment to delivering next-generation technology and expanding its premium product portfolio.
Backed by over four decades of consumer trust, Onida Rewired marks a significant milestone in the company’s transformation journey, reinforcing its long-term vision to strengthen its presence across premium consumer electronics categories. The strategy is centred on accelerating innovation, elevating customer experience, expanding its retail and distribution footprint, and enhancing after-sales service capabilities. With demand increasingly shifting towards premium, smart, and connected technologies, Onida is focused on delivering differentiated products through innovation, operational excellence, and market-driven execution.
Eastern India represents a key growth market for Onida as the company accelerates its next phase of expansion through Onida Rewired. With Kolkata at the heart of this strategy, Onida plans to strengthen its regional footprint by expanding its retail and distribution network, deepening channel partnerships, and delivering enhanced customer experiences. These efforts are part of the company’s broader growth roadmap, which includes expanding its retail footprint to 100 outlets over the next 2-3 years and strengthening its nationwide after-sales service network with over 400 service partners within the next 12 months.
Speaking on the occasion, Mr. Gunjan Srivastava, CEO & Managing Director, Onida Electronics Ltd., said, “Onida Rewired marks a defining step in our growth journey – one built on a clear vision to shape a stronger, future-ready consumer technology company. Through premium innovation, elevated customer experiences, and a deeper retail and service footprint, we are accelerating this transformation with purpose. Kolkata and eastern market remain central to this journey, reflecting their strategic importance to our expansion plans. Our focus stays firmly on bringing world-class technology within every consumer reach, while building lasting value for our customers, partners, and stakeholders nationwide. The launch of our flagship 100-inch QD Mini LED Television reinforces this commitment, adding a powerful new dimension to our premium portfolio and reflecting our understanding of what today’s consumers truly want. Along with the LED TV segment we are also strengthening our other portfolios i.e. Air conditioners and washing Machines. “
Commenting on the launch, Mr. Farooq Baig, Chief Business Officer, Onida Electronics Ltd., said, ” The premium television segment is increasingly being defined by consumers who want larger screens, cinematic immersion, and smarter technology that enhances the home viewing experience. Our new 100-inch QD Mini LED Television has been engineered with these evolving expectations in mind, combining cutting-edge display technology, outstanding picture quality, and intelligent performance. Even in Air Conditioners, we are soon going to introduce our Smart-i feature, which will automatically adjust the airflow direction and cooling output based on the movement of the consumer and the number of occupants in the room, ensuring superior comfort and energy efficiency.
We will also be launching our Lifestyle Air Conditioner range in the coming days, designed to complement the aesthetics of modern homes and cater to the evolving preferences of new-age consumers.
Further strengthening our portfolio, we will soon be introducing our new One-Way Cassette Air Conditioner, marking Onida’s entry into the Light Commercial Air Conditioner segment and expanding our footprint into a high-growth category.
In the days ahead we are set to significantly strengthen our washing machine portfolio by expanding our range of large-capacity models, offering machines up to 18 kg to cater to the evolving needs of larger families and high-volume laundry requirements.
This launch underscores our ongoing commitment to product innovation and reinforces Onida’s premium portfolio, as we continue to offer technology that is relevant, accessible, and built around the needs of today’s consumers.”
Onida 100-inch QD Mini LED Television – Key Highlights
| Feature | Specification |
| Display | 100-inch QD Mini LED |
| Local Dimming | 1,600 Full Array Local Dimming Zones |
| Brightness | 550 Nits Peak Brightness |
| Refresh Rate | 144 Hz |
| Processor | Pentonic Processor |
| Picture Technologies | Dolby Vision, HDR10 & MEMC |
| Audio | KY Thunder 1000 Watts PMPO Dolby Atmos |
| Gaming | Game Mode with KY Thunder |
| Ideal For | Premium homes, luxury residences, gaming enthusiasts, hospitality projects and immersive home entertainment |
