UBD Debuts Madhvan Distiller’s Tribute Blend, Its New Premium Indian Whisky Kicks off the Festive Season

Delhi: Uppal Brewers & Distillers (UBD), the premium spirits venture of The Uppal Group, has announced the launch of Madhvan Distiller’s Tribute Blend (MDTB), a new premium Indian whisky. The launch marks another significant addition to UBD’s premium whisky portfolio as the company continues to expand its presence in India’s evolving spirits market.

Madhvan Distiller’s Tribute Blend will be available in 750 ml at an MRP of INR 1240 with an ABV of  -42.8%. The product is initially being launched in Delhi, with plans to expand to Odisha, Karnataka, Haryana, Goa, Daman & Diu, as part of UBD’s broader market expansion strategy. The new expression is primarily created for a generation of consumers who view success as something to be savoured, not simply displayed.

The name Madhvan brings together Madhu, meaning nectar, and Van, meaning forest, drawing inspiration from India’s natural richness and the pursuit of excellence. With Tribute Blend, this identity comes together with a contemporary interpretation of premium Indian whisky, created for consumers who appreciate quality, sophistication and a sense of occasion.

The new packaging introduces a stronger, front-facing tiger as a defining element of the bottle and canister design. The tiger gives the packaging a distinctive and memorable character, while the overall design brings together premium quality, confidence, restraint and modernity.

The whisky is designed for the “Self-Rewarder” — consumers who recognise meaningful milestones, value progress over performance, and see premium whisky as a considered reward for what they have accomplished.

Kanhav Uppal, Co-Owner, Uppal Brewers & Distillers, said, “Our Vision has always been to build a premium Indian spirits company that is distinctive, relevant, and built for the long term. Through Madhvan Distiller’s Tribute Blend, we celebrate a consumer who knows their strengths, makes measured decisions, and lets their achievements speak for themselves. That is the kind of company we are building, and that is the kind of whisky Madhvan whisky is.”

Ankur Sachdeva, CEO & Co-Founder, Uppal Brewers & Distillers, said, “India’s premium whisky consumer is becoming more discerning, seeking quality, character and relevance in what they choose. Madhvan Distiller’s Tribute Blend is our response to this shift,  a refined Indian whisky created for those who appreciate substance, individuality and a more considered premium experience. We began our journey with Soorahi in Delhi, and are now following the same path with MDTB. Delhi remains an important market for us, and this launch marks another step in our ambition to build a distinctive portfolio of premium Indian spirits.”

Smita Singh, Senior General Manager, Uppal Brewers & Distillers, said, “With Madhvan Distiller’s Tribute Blend, we paid close attention to both what goes into the bottle and how the bottle presents itself. The blend has been crafted to deliver greater smoothness, depth and refinement, while the new bottle and canister bring an elevated expression to the brand. The front-facing tiger gives the packaging a distinctive visual signature, while the overall design has been deliberately kept clean and sophisticated. Together, the blend and the packaging are intended to create a cohesive premium experience.”

The launch comes against the backdrop of growing premiumisation in India’s spirits landscape. While overall spirits consumption grew at around 3% CAGR between 2019 and 2025, the premium segment grew 22% during the same period, with the ultra-premium, prestige and prestige-plus segments recording even stronger growth. Premium-and-above brands now account for around 43% of India’s spirits market by volume.