BharatPe Leads the AI-First Shift in Fintech with New Merchant AI Suite; Launches Agentic AI and Credit Coach at GFF 2026
Mumbai: BharatPe, one of India’s leading fintech companies, today launched BharatPe Agentic AI at the Global Fintech Fest 2026. This makes it one of the first fintech companies in the country to introduce an Agentic AI solution specifically for merchants and businesses. The company also unveiled Credit Coach, which leverages AI to increase Credit awareness amongst users.
BharatPe Agentic AI, built with Gemini Enterprise Agent Platform on Google Cloud, brings an intelligent assistant directly into the BharatPe for Business App, designed to understand merchant requirements and take action across more than 60 live systems in real time. Meanwhile, Credit Coach uses AI-powered personalisation and video to offer users a more engaging way to understand their credit profile and changes in their bureau score.
BharatPe Agentic AI: Every Merchant’s Personal Assistant
BharatPe Agentic AI goes much beyond being just a conventional ‘Chat Bot’. It is built to empower every merchant with an AI Business Partner that helps them in running day to day operations. Built into the BharatPe for Business app, the assistant understands the merchant’s business, products and interaction history, allowing it to communicate in their preferred language and take action on their behalf.
Integrating Google’s Gemini models, it brings voice and chat features together in a single interface, enabling merchants to interact naturally without navigating IVR menus, waiting on hold or following up for a callback. Available 24×7, the assistant can proactively follow up on requests, flag relevant issues and return with updates.
Powered by task-execution capabilities, BharatPe Agentic AI connects with more than 60 live systems in real time, enabling it to respond to queries and take action across merchant requirements. It can assist with issues such as complaints and chargebacks, while also helping merchants grow their business by suggesting relevant products like CC on UPI, Loan, POS etc.
The assistant can draw on screen activity, interaction history and previous support tickets to provide more relevant assistance. Merchants can also choose its persona, avatar and voice. Supporting Hindi, English, Hinglish and regional languages, it can be interrupted mid-conversation, allowing for a more natural and conversational interaction.
Credit Coach: A Personalised Approach to Credit Awareness
BharatPe is also leveraging AI to make credit awareness more personalised and engaging through Credit Coach, a video-led initiative designed to help users better understand changes in their bureau score.
Available under the Credit Score section of the BharatPe for Business app, Credit Coach generates personalised videos, subject to user consent, featuring a digital avatar of Cricket legend and World Cup Winning Captain Rohit Sharma. The videos offer users a tailored view of their credit profile and the factors that may influence their bureau score.
Depending on the user’s credit profile, the experience can provide an overview of their Bureau score, total and active loans and, where applicable, highlight upcoming overdue payments and written-off tradelines. It also offers guidance on maintaining and improving credit health, including timely repayments and responsible credit utilisation.
Credit Coach caters to different sets of users ranging from those with strong credit scores to those with overdue or written-off loans, no active credit history or those new to credit. The videos are available in multiple languages, including Hindi, Tamil, Telugu, Malayalam and Kannada, allowing users to access the experience in the language selected on the BharatPe for Business app.
