Hyderabad: Zeus Hygia Lifesciences is strengthening its focus on sports nutrition with advanced ingredient solutions designed to support evolving fitness and performance needs. Through its specialised microencapsulated ingredients, CreaStab™ and CXR Energy™, the company aims to help sports nutrition brands and manufacturers explore innovative formulations across a range of formats, including supplements, energy bars, gummies and functional beverages.
As fitness becomes an integral part of everyday life, the conversation around sports nutrition is gradually moving beyond traditional protein shakes and supplements towards a more holistic approach that supports workout routines, energy needs and active lifestyles. This shift is bringing greater attention to ingredients such as creatine and caffeine, which play important roles in sports nutrition products focused on strength, exercise performance and energy.
Creatine has long been a popular ingredient among athletes and fitness enthusiasts, particularly those engaged in strength training and high-intensity exercise. However, incorporating conventional creatine into products beyond powders can be challenging, as factors such as heat, moisture and acidity can affect its stability. Zeus Hygia’s CreaStab™ is designed to address some of these limitations by offering improved stability and greater formulation flexibility. This could enable sports nutrition manufacturers to explore creatine-based products in formats such as gummies, energy bars, functional beverages and workout supplements, subject to product-specific testing.
Alongside strength-focused nutrition, energy and stamina remain important considerations for people engaging in physical activity. Caffeine is widely used in pre-workout and energy supplements because of its recognised role in supporting alertness and certain aspects of exercise performance. However, conventional caffeine is generally released rapidly, creating an opportunity to explore products with different caffeine delivery profiles.
Zeus Hygia’s CXR Energy™ addresses this opportunity through a controlled-release caffeine formulation. The ingredient is designed to release caffeine more gradually than conventional caffeine under tested conditions, offering manufacturers a way to explore products positioned around sustained energy. This approach could support the development of differentiated pre-workout supplements, energy bars, gummies and other convenient nutrition formats. While laboratory testing has demonstrated a slower caffeine release profile, the duration of its effects on energy and athletic performance in humans would require further evaluation.
Dr. Arunkanth Krishnakumar, Co-founder and CEO, Zeus Hygia Lifesciences, said, “Fitness today is no longer limited to professional athletes or serious bodybuilders. More people are incorporating running, strength training and other physical activities into their daily routines, and their expectations from nutrition products are evolving as well. Sports nutrition is increasingly about finding solutions that fit different lifestyles and fitness goals. At Zeus Hygia, we believe innovation in ingredients can play an important role in this transition. Through CreaStab™ and CXR Energy™, we are working to make established sports nutrition ingredients more adaptable to emerging product formats, while helping brands develop solutions for strength, energy and active living.”
As fitness continues to become part of mainstream lifestyles, sports nutrition is likely to evolve alongside changing consumer preferences. Through its focus on ingredient innovation, Zeus Hygia Life Sciences aims to support sports nutrition brands and manufacturers in developing products that respond to the growing demand for convenience, functionality and differentiated nutrition experiences.
****
