AARAV brings Indian fragrance expertise to Beautyworld Dubai 2026, announces plans to open Dubai office
Mumbai: AARAV, the Indian Fragrance, Flavor and Ingredients House, will take its expertise to Beautyworld Dubai 2026, participating in the global beauty and fragrance exhibition from 6–8 October 2026 at Dubai World Trade Centre, as it continues to strengthen its presence across international markets.
As part of its broader expansion in the Middle East, AARAV is also planning to open a Dubai office in Q4, creating a stronger regional base to engage with customers, partners and the wider fragrance and beauty ecosystem.
At Beautyworld Dubai, AARAV’s participation will extend beyond the exhibition floor. Ajit Vaze, CEO & Managing Director, AARAV Fragrances and Flavors Pvt Ltd, will join an international panel of fragrance experts to discuss how cultural influences are reshaping modern perfumery. AARAV will also be the session sponsor for the Perfumers’ Playbook Workshop, led by Mr. Vaze, bringing together the creative, scientific and technical dimensions of fragrance creation. The event’s Next in Fragrance conference brings together master perfumers, brand founders and industry experts for discussions on the forces shaping the global fragrance industry.
On 7 October, Mr. Vaze will participate in “Global Scent: How Perfumery Is Going Multicultural”, alongside experts from across the global fragrance ecosystem. The session will examine how cultural influences, traditions, ingredients and olfactive stories are converging to create fragrances that resonate across markets.
Ajit Vaze, CEO & Managing Director, AARAV Fragrances and Flavors Pvt Ltd, said, “Fragrance has always been deeply connected to culture. What is changing today is the way these cultural influences are travelling across borders. Consumers are discovering new olfactive traditions, while perfumers are drawing from a much wider palette of ingredients, memories and cultural references. For Indian fragrance companies, this creates an opportunity to take our understanding of scent to global markets while continuing to learn from the diverse fragrance traditions we encounter around the world. Beautyworld Dubai provides an important platform for this exchange, bringing together different perspectives from across the global fragrance ecosystem.”
On 8 October, AARAV will power the Perfumers’ Playbook Workshop, a dedicated session within the Next in Fragrance conference. Led by Mr. Ajit Vaze, the hands-on workshop will offer participants a closer look at the creative thinking, techniques and ingredients behind the art of perfumery, including how perfumers translate an olfactive vision into a finished fragrance.
The workshop will explore the intersection of creativity, technical expertise and ingredient knowledge—from understanding a brief and selecting ingredients to evaluating and refining a fragrance. The session will highlight the role of both science and artistry in modern perfumery, while offering participants a closer understanding of what happens behind the final scent.
Mr. Ajit Vaze added, “A fragrance begins with an idea, but bringing that idea to life requires an understanding of ingredients, formulation, consumer preferences and the technical nuances of perfumery. The Perfumers’ Playbook is designed to open up that process and give participants a closer understanding of what happens behind the final scent. For us at AARAV, it is also an opportunity to share knowledge and encourage a deeper appreciation of the craft and science of perfumery.”
The planned Dubai office marks another step in AARAV’s international growth journey and its efforts to deepen engagement with customers and partners in the Middle East. The region has long been an influential fragrance market, with distinctive olfactive traditions and consumer preferences contributing to the evolution of fragrance beyond the GCC.
For AARAV, Dubai offers an important regional gateway to engage with the wider Middle East and international fragrance ecosystem. Its presence at Beautyworld Dubai will bring together its fragrance and ingredients capabilities while creating opportunities for conversations with customers, partners and industry stakeholders from across the region.
****
