AdCounty Media India Ltd. celebrates nine years within the AdTech ecosystem. Their journey thus far is marked by their successful listing on the BSE and the development of the company into a product-led ATech business. The company has taken the momentum of year eight and has transitioned from being a performance-driven company focused on service to becoming a technology-driven business based on proprietary platforms and scalable solutions.
AdCounty Media India Ltd. began its business in 2017 and is a multi-million-dollar AdTech powerhouse with a presence across India, LATAM, Southeast Asia, the Middle East, and Europe.
Over the past year, AdCounty has focused on strengthening its core AdTech infrastructure alongside strengthening its global footprint. The company has moved beyond execution-heavy models and built products that deliver greater efficiency, control, measurability and consistency throughout the advertising lifecycle. This shift reflects the company’s long-term vision of scaling with an integrated and self-reliant AdTech infrastructure at its core.
Born from the idea of simplifying the complexities of the digital ecosystem, AdCounty has consistently delivered full-stack programmatic and brand marketing solutions for clients across major verticals like BFSI, igaming, fintech, education, e-commerce, entertainment and more.
The Minds Behind AdCounty Media
AdCounty Media was founded by Chandan Garg and Aditya Jangid (Managing Directors), along with Co-founders Abbhinav R. Jain (Chief Financial Officer), Delphin Varghese (Chief Revenue Officer), and Kumar Saurav (Chief Strategy Officer). The company was formed during an era characterized by digital disruption utilizing mobile-first strategies coupled with automation, and data intelligence at its core.
AdCounty Media was certified as a Great Place to Work in 2023 and again in 2025, underscoring its people-first culture.
AdCounty Media has bolstered its global footprint, with offices located in India, UAE, Singapore, Indonesia, Malaysia, Philippines, Brazil and Germany.
“The ninth year marks a pivotal point in the journey of AdCounty Media with its successful BSE listing that signals greater accountability, operational maturity and preparedness for the next phase of growth,” said Kumar Saurav, Co-founder and Chief Strategy Officer, AdCounty Media.
Strengthening a Product-Led Ecosystem
The ongoing evolution of the AdCounty Media’s proprietary platforms, exemplifies the company’s evolution into a more unified, product-first approach.
● iSearchAds – A platform that enhances the visibility of applications on the app store through intent-based targeting, keyword intelligence, and organic app store optimization.
● OpsisPro – A data-driven performance engine that leverages automation and real-time optimization to drive effective acquisition of users and successful campaign outcomes.
● Adaxx Pro – A programmatic and branding solution that allows for precise audience targeting, efficient media buying, and scalable brand reach.
● PubFormer – A publisher-grade solution that helps publishers to easily monetize their inventory, have complete control over it, track their revenue, and streamline their operational processes.
When viewed collectively, these platforms represent a more interrelated AdTech ecosystem; reducing reliance on fragmented tools and allowing for a more structured, system-based approach to growth.
“The way we look at growth has changed a lot. It has shifted from a hustle-driven approach to building something that can scale without breaking,” says Aditya Jangid, Chairman and Managing Director, AdCounty Media.
As AdCounty Media enters its tenth year, the primary focus will be on strengthening its product capabilities, proliferating into high-growth markets. “The company will continue to redirect its focus on investing in technology that simplifies and strengthens digital advertising. With a firm foundation and a defined product strategy, AdCounty is well-positioned for its next phase of growth,” quotes Delphin Varghese, Co-founder & Chief Revenue Officer, AdCounty Media.
