Mumbai: Behrouz Biryani, South Asia’s foremost biryani brand, has unveiled its grandest move this year with the new ‘Royal Metal Handi’ biryani, a first-of-its-kind offering in the world at this scale. Within days of the onset of the holy feasting season of Ramadan, Behrouz Biryani has introduced this as an elevation to the home dining and group feasting experience.
Having had its genesis steeped in royal tradition, Behrouz’s new offering is a stunning metal container, meant to indulge the consumers opting to feast their hearts out on the Serves 2 and Serves 4 portions.
Innovations Behind The Grand Reveals
To reveal this in a fittingly regal way, Behrouz has installed a countdown billboard at Mumbai’s Mahim Causeway, draped in velvet curtains that build intrigue. As the 3-hour countdown timer strikes zero, the curtain drops, revealing a steaming Nawabi Handi biryani with the message: “Once a Royal Secret, Now a Royal Feast.”
For the grand finale, Behrouz also plans to transform a section inside Mumbai’s Inorbit Mall Vashi into a Nawabi palace, where visitors are treated to a royal Eid surprise – an exclusive ‘Eidi Lifafa’ offering Behrouz Biryani gift vouchers.
To further amplify the word, Behrouz has roped in some of India’s top creators and influencers such as Sumukhi Suresh, Prashasti Singh, Sahil Shah and Aadar Malik and designed an interactive, mystery-filled experience. This challenge invites the comedians to decode ancient Urdu clues hidden in relics, testing their wit as they battle for the royal biryani.
