bigbasket, a TATA Enterprise, announced the appointment of Arpit Jaiswal as its Chief Growth Officer, reinforcing its leadership bench as it sharpens focus on profitable growth and category leadership in India’s fast-evolving quick commerce and online grocery market.
In this role, Arpit will lead growth across product, user acquisition, retention, and market expansion. He will work closely with cross-functional teams to deepen customer engagement, drive monetization efficiency, and scale bigbasket’s presence across urban and emerging markets.
Arpit brings a strong blend of growth strategy, product leadership, and business acumen from his tenure at Google Pay. As Head of Growth and Group Product Manager, he led large-scale user acquisition through partnerships and AI-led interventions, while driving disciplined OpEx management and P&L optimization for India operations. He also played a key role in shaping product strategy, including rewards-led growth and improving unit economics. Arpit is an alumnus of the Indian Institute of Management Ahmedabad.
Commenting on the appointment, Hari Menon, Founder & CEO, bigbasket, said, “We are delighted to welcome Arpit to bigbasket at a pivotal stage in our journey. As the market evolves, the ability to drive sustainable, high-quality growth becomes critical. Arpit’s deep experience in scaling consumer platforms with a strong focus on efficiency and innovation will be instrumental as we continue to strengthen our market position.”
Arpit Jaiswal, Chief Growth Officer, bigbasket, said, “bigbasket has built a strong and trusted platform in a category that is becoming increasingly integral to everyday life. I am excited to join at this phase of growth and transformation, and look forward to working with the team to unlock the next wave of customer value, scale, and operational excellence.”
This appointment comes as bigbasket continues to invest in strengthening its leadership team and building a more resilient, data-driven growth engine focused not just on expansion, but on long-term value creation.
