Bengaluru: The 15th edition of Myntra’s flagship EORS kicked off to a roaring inaugural, witnessing over 45% growth in site traffic over the previous winter edition, spreading cheer to ~1.6 million fashion, beauty and lifestyle shoppers across the country. Over 7 lakh items were purchased within the first 3 hrs of the mega fashion carnival that went live in the wee hours of December 18. Myntra also witnessed a 40% growth in new users shopping on the platform for the first time on the opening day of the 6-day event that will go on till 23 December.
Myntra witnessed a record 4 million new app installs during the pre-buzz period, indicating excitement and anticipation among shoppers for the arrival of EORS. 53% of the shoppers were from tier 2-3 cities and beyond, making their first purchase on Myntra, giving the 15th edition a major fillip. The traffic to the platform rose to a record of over 15 mn during the Early Access period of the shopping bonanza.