Bangalore: This festive season has proven to be a strong period for Lexus India, as it reports a noteworthy year over year sales growth of 43% in sales for the month of October 2024 as compared to October last year. High demand across Lexus’ luxury lineup and strong customer engagement have fuelled this momentum. In addition, Lexus India has also registered a growth of 14% for the calendar year up to October 2024 as compared to the same period last year.
The Lexus ES model continues to be a standout this festive season as well, contributing to 58% of Lexus India’s total sales in October 2024. The sustained demand reflects the model’s luxurious design, craftsmanship, and the deep-rooted connection Indian consumers feel for the “Made in India” product that Lexus is committed to delivering.
Lexus India has also seen an impressive 46% growth in its SUV product lineup in October 2024 as compared to October last year. This surge underscores the brand’s commitment to offering versatile mobility options that cater to the evolving needs and lifestyle preferences of its customers, with models like the RX and NX continuing to gain strong traction.
Tanmay Bhattacharya, Executive Vice President of Lexus India said “We are deeply grateful to our guests for their support and overwhelming response during this festive season, the growth is a testament to the trust our guests place in Lexus brand and our commitment to deliver high-quality products and experiences that enrich their journeys with us. We also thank our dealer partners for their unwavering support in helping us deliver Lexus values to our esteemed guests. Together we are committed to creating memorable and refined experiences. In this direction, we are curating engaging events like the Lexus Golf Challenge, through which we continue to enrich and enhance guest engagement alongside other Lexus’ guest-centric initiatives.”
Since its debut in India in 2017, Lexus has embraced the Japanese philosophy of Omotenashi, ensuring each initiative reflects deep respect and care for its guests. Strengthening this commitment, Lexus India introduced an industry-first 8-year/160,000 km vehicle warranty* on all new Lexus models sold from June 1, 2024, as well as a 5-year Roadside Assistance (RSA) program launched on February 1, 2024, enhancing guest convenience and peace of mind. Lexus India has also introduced high-quality factory body coating from August 2024, adding a luxurious and durable finish to its vehicles. To further enrich customer engagement this year, Lexus is hosting golf events and exclusive golf clinics in Bangalore, Delhi NCR, Hyderabad, and Mumbai where guests can experience the finer details of golf under expert guidance. These events, embodies the dedication to creating memorable, value-driven experiences that resonate deeply and enhance every journey with Lexus.
