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FLO to support 400 years old Cheriyal Craft

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Hyderabad: Hyderabad Chapter of FLO, Federation of Indian Chambers of Commerce and Industry’s women’s wing, announces a major initiative, Tirumani, a social outreach initiative to promote 400 years old Craft Form, unique to Telangana State. But, today it is under threat of extinction, because of declining popularity and just left out with 16 artisans.

The FLO Community Outreach, Tirumani not only helps revive dying art form but also to lend its organisational skills to the local artisan community, guide them in creating lifestyle-oriented product range, establish marketing channel, to get the visibility and promotion that the craft deserves.

Towards this end as well as part of Tirumani, FLO on Tuesday virtually launched logo, brochure, catalogue, website and social media campaign for the Tirumani initiative.

Our vision through Tirumani, Usharani Manne, FLO Hyderabad Chairperson said, is to ensure that more traditional artisans come back to the fold, throughout sustained efforts to create better market linkages and assistance in product innovation.

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