Hyderabad: Indriya, Aditya Birla Jewellery, accelerates its growth across South India with the launch of its third store in A.S. Rao Nagar, Hyderabad. The launch follows recent openings in Kondapur and Kompally within a week, strengtheningIndriya’s growing footprint in the region.
Hyderabad has long been synonymous with exquisite jewellery, embodying its royal heritage and rich cultural history. Known as the City of Pearls, the city has historically been a hub for fine craftsmanship, celebrated for its intricate Kundan and Polki designs, along with the timeless allure of Basra pearls. With its long-standing reverence for craftsmanship, Hyderabad remains a place where tradition seamlessly blends with elegance, preserving its cherished jewellery legacy.
The Hyderabad store, strategically located in A.S. Rao Nagar—a major commercial and residential neighbourhood in the city’s northeastern region—offers an immersive and personalized jewellery shopping experience. Designed with elegance and sophistication, the store features a dedicated kaarigari room that brings Indriya’s signature blend of artistry and innovation to a new audience. Since its debut in July, Indriya has rapidly expanded its presence with eighteen stores across India, including five in Delhi, three in Mumbai, two each in Ahmedabad, Jaipur, Pune and Hyderabad, and one each in Indore and Surat. With this latest opening, Indriya strengthens its national footprint and takes a pivotal step in catering to South India’s deep-rooted love for fine jewellery.
With 16,000 curated pieces and over 5,000 exclusive designs, Indriya offers an unparalleled selection for jewellery connoisseurs. With this launch, Indriya is poised to become a sought-after destination for jewellery lovers in Hyderabad, setting the stage for its growth in the vibrant South Indian market. This expansion further reinforces the brand’s vision to make exquisite jewellery and tailored services accessible to a wider clientele.
Mr. Sandeep Kohli, CEO, Indriya said, “Jewellery is evolving from a simple investment to a powerful statement of individuality. At Indriya, our proposition is built on clear distinction, unique designs, personalised service, and authentic regional influences. Hyderabad, with its rich cultural heritage and deep appreciation for fine jewellery, is the perfect city for this launch. As we launch our third store in the city, we are excited to bring Indriya’s signature craftsmanship to this vibrant market. The launch of our third store in Hyderabad within just two weeks reflects our commitment to bringing this experience closer to more customers in the region”.
