Kicky & Perky Collaborates with Mandira Bedi to Celebrate Self-Love and Care this Valentine’s Day
New Delhi: Kicky and Perky, India’s handcrafted silver jewellery brand, announces its collaboration with Mandira Bedi for the launch of its Valentine Special ‘Love Collection.’ The collaboration aims to inspire the essence of self-admiration and empowerment. As part of the collaboration, Kicky & Perky has released a video titled ‘Self-Love with Kicky & Perky,’ featuring the indomitable spirit of Mandira Bedi, a figure synonymous with resilience, empowerment, and the transformative power of self-love.
In this collaboration, Mandira Bedi challenges the conventional narrative of Valentine’s Day as a celebration exclusive to couples. She opens a dialogue on the often-neglected aspect of self- love, sharing insights on the ease with which one can lose sight of their essence amidst life’s tumult. Yet, it is in these moments, Mandira suggests, that the true power of self-compassion shines brightest. Through acts as simple as adorning oneself with a piece of exquisite jewelry, we are reminded to cherish and celebrate our being. The Love Collection, as she puts it, is not just an accessory, but a beacon of empowerment and self-celebration.
At the core of the video under the collaboration is a universal message of self-love and care. Featuring the resilient Mandira Bedi, a symbol of strength and self-discovery, the initiative brings to light the essence of Kicky & Perky’s ‘Love Collection.’ Although the collection is inspired with feminine allure, its message of empowerment and self- celebration speaks to everyone. The ‘Love Collection,’ adorned with exquisite silver jewelry pieces such as personalized alphabets and heart-shaped designs, stands as a testament to Kicky & Perky’s dedication to fostering a sense of joy and empowerment through acts of self-care.
Aditi Khandelwal, Co-Founder of Kicky & Perky, says, “Our Love Collection is more than just jewelry; it’s a manifesto for self-celebration, a curated symbol of empowerment designed to inspire individuals to embrace their inner strength and revel in the joys of self-care. Our collaboration with Mandira Bedi perfectly resonates with the spirit and core message of our collection. She is a true inspiration, encouraging many to cultivate resilience, empowerment, and transformation in their lives.”
Launched across various social media platforms on February 12, 2024, the campaign has already stirred hearts and sparked conversations, amassing an impressive viewership and engagement. This 60-second narrative, led by Mandira Bedi, not only redefines Valentine’s Day but invites every individual to embark on a journey of self-love and empowerment.
