Chennai: Lotte India Corporation Ltd, a prominent player in India’s confectionery business, today launched, Lotte Choco Pie Choco Burst to further strengthen its presence in the Choco Pie category. The introduction of this novel chocolate- based snack coincides with the month of Love, marking a significant advancement in delectable experiences and providing chocolate enthusiasts with an unparalleled sensory delight.
Crafted with meticulous attention to detail, Lotte Choco Pie Choco Burst guarantees to captivate confectionery aficionados with its soft biscuit, coated with rich chocolate and adorned with an enticing topping of milk chocolate. What lies nestled between the soft biscuits are a luscious layer of fluffy marshmallow, featuring a burst of chocolate at its center, creating a symphony of rich Flavors and textures throughout.
Expressing his enthusiasm about the launch, Mr. Milan Wahi, Managing Director of Lotte India, stated, ” Over the years, Lotte Choco Pie has earned the status of the national snack of India, owing to its exquisite taste. It has gained immense popularity among Indian consumers, leading to significant brand growth across different regions of the country. Now, we take pride in introducing our latest innovation under this category – Lotte Choco Pie Choco Burst. With its irresistible combination of softness and, chocolate, and marshmallow, Choco Burst is poised to become a favourite among chocolate lovers nationwide. By introducing this new product, we aim to cater to diverse taste preferences, ensuring its desirability in every season for both consumers and retailers alike.”
Priced at Rs.15 onwards, this irresistible indulgence is available across all neighbouring Retail & Modern Trade. Whether enjoyed as a personal treat or shared as a gifting option, Choco Pie Choco Burst promises to elevate every chocolate lover’s indulging experience. With the introduction of Choco Pie Choco Burst, Lotte India continues to distinguish itself, aiming to revolutionize the confectionery experience in India through a range of innovative products.
About Lotte: LOTTE India Corporation Limited came into existence post the takeover of Parrys Confectionery from Murugappa Group in 2004. LOTTE Wellfood Co., Ltd (formerly Lotte Confectionery), the parent company of LOTTE India is part of the Korean conglomerate, LOTTE Corporation. The company is a respectable player in the confectionery space with strong brands like Coffy Bite, Cononut Punch, Caramilk, Lacto King, Jellies, Lollipops and Eclairs. With 24 CFAs and 4 regional offices, LOTTE Indiaβs products reach out to over a million retail outlets through 2000+ distributors spread across the country. Apart from the two state-of-the-art, fully automated Choco Pie manufacturing facilities in Chennai and Rohtak, LOTTE India has its own confectionery manufacturing unit in Nellikuppam (near Pondicherry). Additionally, the company outsources its confectionery manufacture to three other units spread across India. LOTTE India aspires to achieve leadership status in all categories it operates in.
