Hyderabad: Louis Philippe, India’s leading premium menswear brand from Aditya Birla Fashion and Retail Ltd., launched a brand new range of Anti-Viral face masks to offer protection against viruses and bacteria. Considering the ongoing pandemic, the brand has introduced unique and first-of-its-kind 10-layer Anti-Viral mask range with an objective to offer maximum protection and safety to consumers.
Christened Louis Philippe UltraProtect Double Defence, this newly introduced range of face masks has been created in India, using the Swiss anti-viral technology HeiQ Viroblock. The HeiQ Viroblock fabric is specially infused with virus resistant properties to ensure safety by inhibiting the persistence and growth of viruses and bacteria on its surface, as tested by AATCC 100 and ISO18184 global standards.
Louis Philippe UltraProtect Double Defence masks constitutes a 5-layer mask and 5-layer filter panel. The 5 layers in each mask are made of two layers of premium cotton for comfort and three layers of melt blown for high filtration (in accordance to ASTM F 2101 tested in government approved laboratory). The fabric used is treated with HeiQ Viroblock which results in destruction of the possible contamination by viruses and bacteria on fabric providing utmost protection. Both the mask and filter are washable and recommended to be reused up to 30 gentle laundering.
Louis Philippe UltraProtect Double Defence masks offers twice the comfort as well other than protection and safety due to its ergonomic design. The mask comprises a nose clip for a firm fixture, confirming zero leakage which also helps in preventing fogging on the glasses making it super convenient for people wearing spectacles and sunglasses. This mask comes with softer ear loops, making it easy for users to wear it for longer duration without any discomfort.