Jaipur: Royals Sports Group-owned franchise Rajasthan Royals on Tuesday announced Luminous Power Technologies as the team’s Title Sponsor for the upcoming season of the Indian Premier League (IPL) which is set to begin from 31st March 2023. The newly launched JERSEY OF THE SEASON was also formally unveiled in Jaipur
With the motto of providing customer delight through innovation & passion with a focus on execution & teamwork, Luminous Power Technologies has been a trustworthy No.1 Energy Solutions Super Brand that offers a wide range of innovative products and solutions in the energy, power back up and residential solar space. Luminous Power Technologies is pioneer in Inverter and battery technology including recent launches of Lithium Ion based inverter premium designed Ultra Charge Batteries, Icon Inverter Series and Powerhouse High-Capacity Inverter series for homes and offices. Meanwhile, the winners of the inaugural edition of the IPL, Rajasthan Royals, are known for their innovative and pioneering approach which is married with the extensive use of technology to achieve results on the field.
Having previously extended their support to the sport through in-stadium and linear TV partnerships, Luminous is re-entering the IPL space with this partnership with the Royals for the 2023 season.
Commenting on the association, Jake Lush McCrum, Chief Executive Officer, Rajasthan Royals, said, “Luminous is a brand driven by innovation and technology which is central to what drives success for our franchise. Countless synergies have emerged as we’ve deepened our discussion around this partnership with innovation and sustainability being a core focus of both brands. We are incredibly excited about the impact we can achieve together and look forward to helping Luminous strengthen their national and global footprint through various campaigns during the season and beyond.”
Ms Preeti Bajaj, Managing Director & Chief Executive Officer, Luminous Power Technologies, quoted: “With over 35 years of expertise in creating innovative and technology driven products for our consumers, Luminous is one of the most reputed and reliable brands in India. This exciting partnership with Rajasthan Royals provides us with the opportunity to keep scaling and creating a tangible impact on our current and potential consumers. We have been associated with cricket in the past through other associations, and with this partnership with Rajasthan Royals, we aim to reaffirm our commitment to innovation and technology, and also promote exponential growth for the business leveraging the Royals’ domestic and global presence.”