Mansionz by Living Liquidz Wins Global Title of The Greatest Retailers of the World at The Icons of Drinks 2026
Mumbai : Mansionz by Living Liquidz has been awarded the title of “The Greatest Retailers of the World” at the Icons of Drinks 2026, held under the globally renowned World Whisky Awards. Known for its pathbreaking concept as an experiential retail destination, Mansionz reimagines how consumers discover and engage with alco-bev. Designed as more than just a store, it is an immersive, design-led space featuring curated selections, guided tastings, and storytelling-driven displays. This global recognition firmly places the homegrown brand on the international map, celebrating its role in transforming India’s liquor retail landscape into a premium, experience-led category that rivals the very best globally.
The World Whisky Awards are widely regarded as one of the most respected accolades in the global beverage industry, recognising excellence across retail, innovation, marketing, and brand-building. This win acknowledges Mansionz as a category-defining concept, one that goes beyond traditional retail to create a destination where discovery and experience converge.
What sets Mansionz apart is its strong focus on consumer engagement and education through thoughtfully designed, interactive formats. The brand has introduced a “Try Before You Buy” concept, allowing consumers to sample and explore spirits before making a purchase, bringing a new level of confidence and discovery to alco-bev retail. Complementing this is a dedicated sommelier-assisted experience, where trained experts guide customers through selections, helping them better understand flavour profiles, origins, and ideal pairings.
Further enhancing the experience is a pre-order selection range that enables consumers to access a wider portfolio beyond in-store availability. Mansionz also features a “Know Your Wines” interactive in-store app that simplifies the wine discovery journey, helping customers identify preferences, understand varietals, and choose the perfect wine for specific occasions or food pairings. This tech-enabled layer ensures that even first-time buyers can navigate the category with ease and confidence.
The offering is elevated further through exclusive preview ranges of rare and hard-to-find alcohol, giving consumers access to limited-edition and globally sought-after labels that are otherwise difficult to procure. These elements collectively position Mansionz a notch above conventional retail, creating a space where luxury, knowledge, and accessibility come together seamlessly.
At the forefront of this success is Mokksh Sani, Founder of Living Liquidz and Co-founder of Cartel Bros, whose vision has been instrumental in reshaping the industry. A dynamic second-generation entrepreneur, Sani has scaled the business into a fast-growing retail chain with a strong presence across India, while introducing a sharper focus on design, accessibility, and experiential formats. With Mansionz, he has pushed the boundaries of what alco-bev retail can be, transforming it into a cultural and lifestyle-led experience rather than just a point of purchase.
“This recognition goes beyond Living Liquidz; it reflects the larger evolution of India’s alco-bev industry on the global stage. With Mansionz, we aimed to create a space where consumers don’t just shop, but truly experience and discover. This honour is a powerful validation of that vision and of India’s growing presence in the global drinks ecosystem,” said Mokksh Sani, Founder of Living Liquidz and Co- Founder of Cartel Bros.
Looking ahead, the brand is set to scale its footprint significantly, with plans to launch a minimum of seven new Mansionz outlets in 2026–27, further strengthening its presence and making this elevated retail experience more accessible across key markets.
This win at the Icons of Drinks 2026 marks more than just an achievement for Mansionz by Living Liquidz; it signals a broader coming-of-age moment for India’s alco-bev ecosystem. By introducing forward-thinking concepts like Mansionz, the brand has demonstrated how retail can evolve into an experience-led, globally competitive format. As Indian brands continue to innovate and scale with confidence, recognitions like these reinforce the country’s growing influence on the world stage.
