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MIDDLE OF DIAMOND INDIA- A Book About National Renaissance Through Participation And Enterprise

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A new book takes the concepts of Aatmnirbharta and Make in India to another level. Titled, MIDDLE OF DIAMOND INDIA, the book is authored by SHASHANK MANI.  Asthe part of the book launch, the author moderated a panel discussion on the “Middle of Diamond India”. The panellists included Mr. Gopal Jain, MD,Gaja Capital, Mr Sunil Mathur, MD (India) Siemens Ltd and Mr Virat Tandon, Former CEO, Lowe Lintas. Shri Madhur Bajaj, Non-Executive Director, Bajaj Auto graced the occasion as a special guest.

On the occasion, Mr Shashank Mani, said, “We gather here not just to launch a book but to start a movement over the Amrit Kaal. Conceptually there are three elements in the book – Middle of the Diamond India, Udyamitaand a new modernity that will spark a renaissance. Middle of the Diamond announces that Prahalad’s pyramid is outdated. 800 million are neither rich nor poor and form the Middle of the Diamond. This India is rising, and it has to be enabled. It has to create and build, not just consume and vote. It has enormous energy, and across class, caste and creed can create a new Bharat as it rises.

 “The book is based on the idea of including the hitherto ignored talent of the smaller cities to start an entrepreneurial revolution in India. The author has citied real-life anecdotes, and experiences to prove that promotion of Udyamita in smaller towns during the Amrit Kaal could make Aatmnirbhar Bharat a reality. 

Middle of Diamond India proposes a revolutionary idea of inclusion of India’s largest and most talented segment that has been ignored -citizens in the Tier 2 and Tier 3 districts, that is, India’s Middle. The book reveals the hidden stories of those in its Middle who have been ignored owing to their location and language. By examining India’s revolutionary past, its culture, citizens, innovators, and its spirit, the book illuminates this Diamond shaped India. Citing an enterprise ecosystem established in UP’s Deoria District, the book argues for a modern India created by recognizing and awakening the entrepreneurial vitality of those in small towns and districts. It proposes a Banyan Revolution over the coming twenty-five years of AmritKaal, using the tool of enterprise or Udyamita to ignite a national renaissance.

Shashank Mani is the founder of the Jagriti Yatra and the Jagriti Enterprise Centre –Purvanchal (JECP). The Jagriti Yatra is an annual fifteen-day train journey, the world’s largest entrepreneurial one, to the four corners of India in the company of 500 young leaders. The JECP focuses on enterprise-led development in Eastern UP. With a B. Tech from IIT Delhi, and an MBA from IMD Lausanne,Shashank has worked in both corporate and government sectors as a strategist and a visionary. A ghumakkad at heart, and a public man of action by temperament, he has circled India fifteen times on the Jagriti Yatra,energizing 7,500 leaders in the process.

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