Nippon Paint n-SHIELD to sponsor India Champions kit for World Championship of Legends

By PNI Admin On Jul 28, 2025

Birmingham: In a grand celebration of cricket and cutting-edge technology, Nippon Paint proudly announced its collaboration with India Champions, a team that boasts some of the greatest legends in Indian cricket, playing in the ongoing World Championship of Legends 2025.

Nippon Paint, with a rich legacy of over 140 years and a strong Japanese heritage, is Asia’s No. 1 paint company. Renowned for its commitment to innovation and product excellence, the brand is now stepping up its offerings with the launch of a range of products under the n-SHIELD brand. This includes Paint Protection Films, Window Films, Headlamp Films, Windscreen Films, Ceramic Coatings, and a comprehensive detailing product lineup.

As part of the collaboration, Nippon Paint sponsors the India Champions team’s helmets, caps, and trousers.

Yuvraj Singh, captain of India Champions, stated, “The team is ready to defend its title in the tournament. We are thrilled about this collaboration with Nippon Paint. n-SHIELD’s innovative products promise to usher in a new era of vehicle protection for Indian consumers.”

The iconic n-SHIELD logo featured prominently, symbolizing the brand’s core mission of protection.

“Nippon Paint is Asia’s No. 1 Paint company. This is a natural association as our central theme for n-SHIELD brand is – Forever Young. And our cricketing heroes present here are that too. The helmet is the most vital piece of protective gear in cricket, safeguarding players from impact and injury. Placing the n-SHIELD logo here perfectly mirrors the product’s purpose—shielding what matters most,” commented Mr Rakesh Handoo, Director Marketing and BU head for n-SHIELD.

The unveiling ceremony was attended by key members of Nippon Paint’s leadership, including Mr. Kunal Mukherjee, Category Head, n-SHIELD, and Mr. Tarun Khandelwal, Senior Marcom Manager. Representing the digital and creative vision of the campaign was Ms. Soniya from Pomelo, Nippon’s agency partner.

The collaboration will also see Nippon Paint engage with fans through team events and interactive experiences, enhancing both brand visibility and customer engagement. This marks a new innings for Nippon Paint and India Champions—uniting legacy with protection, and passion with technology.