OneAssist and Home Town Partner to Bring Comprehensive Furniture Protection to Indian Homes
OneAssist, India’s highest-rated InsurTech company, today announces a first-of-its-kind partnership with Home Town, one of India’s most trusted furniture and home décor retailer, to launch structured protection plans for furniture. With furniture representing one of the largest and most emotionally significant purchases Indian households make, the partnership aims to close a long-standing protection gap in the category, one that leaves most consumers financially exposed when damage, defect, or wear strikes.
The collaboration was inaugurated today at the Home Town outlet at Seasons Mall, Pune, a milestone launch timed to coincide with Home Town’s 20th anniversary celebrations, underscoring the retailer’s enduring commitment to delivering value, trust, and innovation to the Indian consumer.
Listening to customers, and their need to cover accidental spills, structural damage, liquid damages – the OneAssist–HomeTown partnership directly addresses this gap by making protection accessible at the very moment of purchase.
Three protection plans are being introduced under this collaboration, each designed to address a distinct consumer need. All three plans are available as opt-in purchases at HomeTown stores.
| Protection Plan | What It Covers | Consumer Benefit |
| Accidental & Liquid Damage Plan | Physical and liquid damage to sofas, beds, chairs, tables, storage units, mattresses, and home décor items | Protection against the most unpredictable and common causes of furniture damage |
| Extended Warranty Plan | Structural and internal malfunctions, including motors and actuators, for both recliner and non-recliner furniture | Ensures manufacturing defects do not translate into out-of-pocket expenses long after purchase |
| Furniture Maintenance Plan | Maintenance and preservation services including polishing, termite protection, and professional cleaning | Designed to maintain and preserve the condition of sofas and furniture after the first year of ownership |
Commenting on the partnership, Abhishek Maheshwari, Chief Executive Officer of OneAssist said: “For the Indian consumer, furniture is not just a functional purchase but a significant financial commitment and a reflection of their aspirations. At OneAssist, we believe in protecting what matters most to the consumer. Collaborating with Home Town, one of the most trusted names in Indian furniture retail, allows us to bring this philosophy to a category that has been underserved and bring complete peace of mind to consumers.”
Adding to this, Shashwat Nigam, CEO of HomeTown said “For two decades, Home Town has been built on the trust our customers place in their furniture. One message has come through consistently — they want the confidence that what they bring home will be cared for long after delivery. Our partnership with OneAssist brings that assurance to every Home Town customer, and there is no more fitting way to mark our 20th anniversary than by acting on what our customers have asked us for.”
The launch is part of OneAssist’s broader strategy to expand protection solutions beyond personal electronics into high-value lifestyle categories. With furniture ownership cycles often extending over several years and repair or replacement costs that can run into tens of thousands of rupees, structured protection plans represent a meaningful financial safety net for Indian households. Home Town’s pan-India store network provides the scale and reach needed to bring these plans to consumers across the country at the moment they matter most at the point of purchase.
