Mumbai: Onida Electronics Ltd., one of India’s iconic consumer electronics brands, is strengthening its retail footprint across the country with the launch of new ONIDA SmartHub exclusive brand outlets. As part of its latest expansion, the brand has opened new stores in Meerut, Uttar Pradesh, and Tirupur, Tamil Nadu, marking its continued focus on building a stronger presence across regional markets under its Onida Rewired transformation journey.
The expansion is part of Onida’s broader retail strategy to strengthen its distribution network and bring its products closer to consumers across markets beyond the metros. As part of this roadmap, Onida is targeting 100+ exclusive retail stores across India over the next 12 to 18 months, with a focus on emerging urban centres and Tier 2 and Tier 3 markets. The strategy is aimed at increasing accessibility, strengthening consumer connect and creating a more contemporary retail experience for the brand.
Central to this rollout is the ONIDA SmartHub format, which brings together Onida’s key product categories, including LED TVs, Air Conditioners and Washing Machines, within a dedicated brand environment. The format allows consumers to explore the portfolio and access product assistance in one location, while exclusive EMI schemes at the newly launched outlets will further support affordability.
The latest additions in Meerut and Tirupur represent the next phase of this wider rollout across North and South India. The Meerut SmartHub, operated by Royal Trading, spans 900 sq. ft. and is located at 390, Krishna Nagar, Roorkee Road, near Rapid Rail Pillar No. 1795, Meerut, Uttar Pradesh. The Tirupur SmartHub, operated by RR Electronics, spans 500 sq. ft. and is located at No. 2, Velliyankadu Main Road, Santhapettai Bus Stop, near Kotak Mahindra Bank, Tirupur 641604. Both stores will be supported by dedicated Onida sales representatives along with the respective franchisee teams.
Commenting on the expansion, Gunjan Srivastava, CEO & MD, Onida Electronics Ltd., said, “Our retail expansion is an important part of the Onida Rewired journey as we strengthen our presence across India and make the brand more accessible beyond the metros. The launch of SmartHub stores in Meerut and Tirupur reflects our focus on markets with strong consumer potential and our commitment to creating a more contemporary brand experience. As we work towards establishing 100+ exclusive retail stores over the next 12 to 18 months, we remain focused on bringing our products and technology closer to consumers while addressing the evolving needs of Indian households.”
Farooq Baig, Chief Business Officer, Onida Electronics Ltd., said, “Scaling across diverse Indian markets requires a strong alignment between product development, market insights and operational execution. Our focus is on understanding evolving consumer requirements and translating those insights into relevant products, sharper category offerings and stronger in-market availability. As we expand the SmartHub network, we are also strengthening the operational ecosystem that enables us to respond faster to regional demand, improve consumer access and deliver a consistent brand experience across markets.”
The retail strategy builds on Onida’s longstanding understanding of Indian households and the diverse needs of consumers across the country. With its portfolio spanning consumer electronics and home appliances, the brand continues to focus on technology that combines functionality, value and relevance for Indian consumers across regions.
With its SmartHub rollout and plans for 100+ exclusive stores, Onida is continuing to evolve its retail network in line with changing consumer expectations.
